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at magic beans

We have the toys your kids are asking for. Our stores are now stocked with

fidget cubes and spinners!

Kids (and adults!) can't get enough of them. Play productively by spinning away during homework or clicking endlessly to help focus during that hour-long conference call.

Read our blog post on why fidget toys can provide huge sensory benefits for many children.


brookline   •   boston    •   cambridge    •   norwell    •   wellesley    •   fairfield, ct


Magic Beans was founded in 2004 by husband and wife team Eli and Sheri Gurock. The Gurocks conceived the idea while Sheri was pregnant with her second child. They envisioned a retail experience designed for kids and optimized for parents, a place that would balance the fresh and new with the tried and true.