When our own Eli Gurock visited the Britax factory, every employee he met had the same thing to say about working for Britax: “Our job is protecting children. We keep children safe. That’s what we do.” It’s the Britax mantra:...
Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and the relatively short time frame lead to a marathon of information gathering that begins with...
At the end of August, Britax is preparing to launch their most significant overhaul of their car seat line in… well… maybe forever. Britax is a company that is totally obsessed with car seat safety. A few years ago, research...
Last week, I made a quick trip to Louisville, KY to take a look at the ABC Kids Spring Conference. This is the second year that ABC, who produces the massive juvenile industry show each Fall, has mounted this event....
In March 2004, I was a little busy. We’d signed the lease on the store, started the build-out, and I was working on establishing accounts with all our key vendors. The store was due to open in July, and I...
The newest Britax car seat model hit our warehouse last week, and is now in our stores. The Britax Advocate CS is being hailed as the “safest” Britax model available, thanks to sophisticated side-impact protection technology. The seat has “wings”...
