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Be a pal: practical gifts for new moms

baby gift

When someone you love celebrates a momentous occasion, the first instinct may be to run out and get a card and some flowers. There are also tons of keepsakes and knickknacks out there for new parents, but since our mission is to make parents’ lives easier, I decided to zero in on the essentials for today.   A nice hot ... Read More »

VIDEO: How to choose a baby stroller


As we’ve noted before: if you live in the city, even the most savvy stroller-shopping family is probably going to wind up with more than one. And even after Magic Beans co-founder Eli Gurock had been studying up on strollers for years, he still wound up with four. So the sweet spot you’re trying to hit with stroller shopping is ... Read More »

Maximize your fun: the 5 OTHER best toy stores in Boston!

toys at magic beans

Magic Beans is all about shopping local, and supporting independent business.  It’s your support that keep us alive and strong, and we can’t overemphasize our appreciation of your patronage. We’re very fortunate to have five stores in the Boston area in great communities, and to be recognized by Boston Magazine as Best Toy Store in Boston.  We love being the toy store of downtown Boston, as well as ... Read More »

Baby carrier test drive: how we find the perfect fit for you!

babywearing at magic beans norwell

Magic Beans employees are trained to represent information that’s not only honest but specialized to the customers we’re working with. So when a customer comes into the store and wants to talk baby carriers, it’s not the brand name we go to first but you the customer and your needs. Our first questions will almost always be about your baby’s ... Read More »

Getting creative with Halloween costumes


Sometimes kids are VERY sure what they want to be for Halloween. Others, not so much. Either way, you’ve got a little less than a month to help them create the right look for this VERY important evening, and we’ve got some great options in our selection! The simplest route is to go with one of our all-in-one dress-up sets, ... Read More »

Will your kids like the music you like? Maybe… maybe not

girl with hands over ears

I’m pretty sure that Babble writer Kirk Pynchon is exaggerating JUST A LITTLE when he describes the objections of his kids to, say, Prince, or Duran Duran, or Paula Abdul. Or maybe it’s just that I can’t imagine anyone not enjoying Prince because I, like Pynchon, and most of my age cohort, have hit the age of “taste freeze.” It’s no ... Read More »

VIDEO: Bugaboo vs. Bugaboo! The Buffalo vs. the Cameleon

sam 2

  When you think of the sleek modern look of a Bugaboo, you’re probably not picturing one of these glamorous runway models of the stroller world hoofing it through backwoods trails or slogging through city slush. But along with those famous looks, Bugaboo strollers are engineered for performance, and the Bugaboo Buffalo and Bugaboo Cameleon are both designed to handle every terrain ... Read More »