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Celebrate our birthday with Nuna giveaways all month long!

nuna giveaway

Small mom n’ pop shops like Magic Beans are naturally sentimental about our beginnings: our company was born with little fanfare and fingers crossed in July of 2004, and we’ve made a point of honoring how we started out every year since. So in 2009, we started a tradition of lavishing our fans with freebies all month long, and that ... Read More »

The best toys for birthday presents for kids of all ages

birthday - vintage

Our blog tends to lean heavily towards our baby gear selection, and there’s a reason for that: it takes a bit more contemplation to choose a stroller (a larger investment on a product you’ll use every day) than it does to choose a toy for any kid. And if you’re shopping for your own kid, it’s not hard to choose which ... Read More »

The best birthday gifts of 2016: happy seventh birthday!

birthday gift guide magformers light up set

Your seven-year-old is a little smartie: she’s learning so many new facts and skills, and is always eager to learn more. She may be reading on her own for fun already, and she’s able to plan and build impressive structures and complete complex crafts. Her friends are super important to her, but solo playtime is important too. And she’s got plenty of opinions ... Read More »

The best birthday gifts of 2016: happy sixth birthday!

laser pegs dinosaur birthday gift

Approaching their sixth birthday, kids are tremendously creative, and have no problem deftly merging fantasy and reality with inventive results. At, in an article on child development at age 6, a girl named Jenny explains her theory about how a frog got into a small backyard pond: “The frog, desperate for water, asked Mr. Jack Rabbit, who is a ... Read More »

The best birthday gifts of 2016: happy fifth birthday!


This is an exciting year: it’s time to start kindergarten! Your five-year-old is ready to start school full-time, and that means spending a lot of time with other kids. Which is fine by them: they’re eager to make friends, and play and pretend together. So today’s guide to birthday gifts focuses on toys for kids to enjoy with friends and siblings. ... Read More »

The best birthday gifts of 2016: happy fourth birthday!

feed the woozle cooperative game birthday gift

Age four is an exciting year: kids at this age are on the runway to kindergarten, and they’re bursting with energy and creativity. They’re refining their social skills, learning to play games and share, and using their imagination to play out realistic and fanciful scenarios. If you’re shopping for your own four-year-old’s birthday, you probably already know what birthday gifts ... Read More »

The best birthday gifts of 2016: happy third birthday!


At the age of three, your child’s favorite play activities almost all involve pretending: immersing herself in a delightful fantasy world. Don’t worry, she knows it isn’t real even if she insists that it is (in one study, 40% of children interviewed about their imaginary friends spontaneously told the researcher that their imaginary friend was just pretend); it’s all part ... Read More »

The best birthday gifts of 2016: happy second birthday!


Play is how kids learn, and at age 2, kids are starting to explore how the world works through imaginative play. They’ll create silly and fun scenarios with play animals, action figures, costumes, toy cars and toy trucks, and other props, and they’ll love imitating what you do, including feeding a baby, or driving a car. (They’ll also develop their ... Read More »

The best birthday gifts of 2016: happy first birthday!

first birthday

That first year zooms by quickly, although those sleepless nights of early parenthood can feel like they last forever. One minute you’re recovering from her birth and falling in love with her sweet little face, and the next minute she’s saying her first words and taking her first steps. (Shopping for toddler toys for a loved one’s kid? I know ... Read More »