Sheri Gurock and her husband, Eli, own Magic Beans, a toy and baby gear store based in Brookline, MA. As the primary buyer for the store and website, Sheri uses her first-hand experience as a mom of three young children to guide her choices. Before starting a family and a business, Sheri was a copywriter who specialized in branding. In her spare time, Sheri is usually researching new baby gear, testing toys, playing with her kids or queuing up reality shows on her TiVo. You can e-mail her at sheri@mbeans[dot]com.
Eli Gurock is Sheri’s husband and partner-in-crime at Magic Beans. He is a certified car seat installation technician and stroller matchmaker. When he isn’t selling strollers, adjusting car seats or hanging out with his family, Eli is usually cooking up something good on the barbecue. Prior to opening Magic Beans, Eli was a high school art teacher.