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Author Archives: Dana

Discover your diaper bag: basic diaper bag types and uses

diaper bag skip hop

The humble handbag has a rich history, dating back to the earliest known purse, carried by a fashionable fellow known as Ötzi the Iceman. Today, fewer men are carrying purses (although an increasing number are adopting messenger bags and satchels), but women everywhere are lugging huge bags rattling with loose change and dog-eared paperbacks, or at least a little clutch for your wallet ... Read More »

A few of our favorite things: top recommendations from our Toy Whizzes!

toy recommendations magic beans boston

The making of a professional Toy Whiz is a multi-stage process. First, of course, there’s the hiring stage, where we select friendly, energetic folks who haven’t outgrown their enthusiasm for playtime. Next, budding Toy Whizzes get a crash course in child development as it applies to toys, since playing is how babies and kids learn their earliest physical, social, and intellectual ... Read More »

A virtual tour of Magic Beans Boston at the Prudential Center: Small and mighty!


As with many retailers in the era of the internet, Magic Beans is a two-pronged business: you can access our full selection right here at, or you can visit our six brick-and-mortar stores in Massachusetts and Connecticut. Our first store, in Brookline, is probably the most familiar to Bostonians, since that bright green façade really stands out on Harvard Street, ... Read More »

What’s the safest place in the car to install your car seat?

clek foonf car seat

We’re sure you already know that kids shouldn’t ride up front, due to the presence of the air bag, and you’ve probably also heard that the center of the back seat is the safest for car seat installation. And it’s technically true: a correctly installed car seat in the center will protect your baby better than in any other position. ... Read More »

A new look for Magic Beans Wellesley

magic beans wellesley

Sometimes, smaller is better, and that’s always been the case for Magic Beans: we’ve found that the cozier feel and ultra-curated selection of our smaller stores has won a ton of fans. So we’re trimming one of our bigger stores down to size, and we think you’ll like how it turns out! Here are a few questions you’ll probably have ... Read More »

How do you fit a car seat in a BMW? Watch our video!


BMW is the world’s most popular luxury car brand, with over 100 models to choose from in the US. And while sports cars are central to many luxury brands, that’s not what the average customer is necessarily looking for: if you’re reading this blog, your BMW is probably a family car. Today’s family car needs to accommodate car seats, so ... Read More »