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Author Archives: Jesse

Mixing it up with LEGO Mixels

Vulk LEGO Mixel Red

The second wave of LEGO Mixels just showed up in our stores and a constant question we’ve been getting a lot is “what are they?” I’ll admit these adorable little monsters look a little odd. Similar to the LEGO Collectible Minifigures that have been very popular the last few years, the Mixels are one of LEGO’s newest offerings for smaller ... Read More »

LEGO Juniors: A grown-up LEGO superfan weighs in

lego juniors

Jesse Lyons, our marketing whiz, is the guy to talk to when it comes to LEGOs: he hasn’t stopped collecting them since he was a kid, and he knows what makes LEGO-loving kids tick. Here’s his take on the new LEGO Juniors series. Take it away, Jesse! It’s not just your imagination, LEGO sets have gotten drastically more complex since ... Read More »

Role Models

role

Kids learn about the world by watching the adults around them, and they love to put their observations into action (even when you wish they wouldn’t). That means it’s important to set a good example for your children with everyday kindness and generosity, and by including them in the activities you enjoy the most. Melissa & Doug Fire Chief Role ... Read More »