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Author Archives: Sheri

Patriotic pops

Red, White & Blue Popsicles, made with the Zoku Popsicle Maker

I got a Zoku Quick Pop Maker from my sister and brother-in-law this past holiday season, and now that the weather’s warm I’m having waaaay too much fun with it. If you’ve never seen the Zoku, basically it’s this little box that stays in the freezer. When you’re in the mood for an ice pop, pull it out, insert a ... Read More »

Smart Storage for Stuffed Friends


If you’ve got kids, chances are you’ve got a menagerie of stuffed animals too. Most children have an almost magnetic attraction to stuffed animals. There’s just something about those cute, fuzzy faces that kids (and gift-giving relatives) can’t resist. And while a select few might make for snuggly bedfellows and cute room accents, they can easily get out of hand. ... Read More »

Quid Pro Quo

Sheri and Eli Gurock

This past week, on the Magic Beans Facebook page, we asked people what funny sayings they’d learned from their fathers. We had lots of great responses, but one stood out to me. An old friend of mine (and Eli’s) from high school responded with “Quid pro quo.” This struck me because “quid pro quo” is something Eli talks about a ... Read More »

Bike helmets: a no-brainer

I don’t usually get preachy here, but this is important, so bear with me a for a minute. Last week, my friend stopped by to take the kids out for a bike ride – his son is close friends with my oldest daughter. I was appalled to see that, while his son was outfitted in a helmet, my friend was ... Read More »

OXO Tot Sprout High Chair debuts

We’ve just received our first shipment of the new Sprout High Chair from OXO Tot, and there’s a lot to love about this chair. If you’ve been reading this blog for a while, you know that I’m a huge fan of the Stokke Tripp Trapp chair. And while the Sprout doesn’t quite measure up to the iconic simplicity of the ... Read More »


For anyone who was at the Seaport Hotel on Tuesday night, hopefully you experienced the same thing I did — the beginning of something really special. The event exceeded all my expectations in almost every dimension. All of the vendors put so much time and thought into their displays — the room looked so amazing, and packed with interesting things ... Read More »

You should come to Drool! And here’s why.

We’re less than a week away from the Drool Baby Expo, and excitement is at a fever pitch here at the Magic Beans headquarters. We’ve been working with our sponsors for over a  month to make sure this event is unforgettable. Here are 10 things you should know about Drool (and why you shouldn’t miss it): We have 64 exhibitors ... Read More »

Orbit in living color

When I walked by the Orbit booth at the recent ABC Spring Conference in Ft. Worth, I didn’t even recognize it. Why? The colors threw me, I’ll admit. Orbit Baby has always had a very conservative palette — until now. The new Color Packs will be an optional accessory for the Orbit Stroller G2. They’ll come in nine fruity colors, ... Read More »

Painless potty training: readiness and chocolate

My two-and-a-half year old decided he was ready to be potty trained a few weeks ago. First he was curious to try the toilet, and would go on occasion. Then he started waking up in the mornings with a dry diaper. One morning, I convinced him to wear underpants to school, and that was basically that. He was “ready.” I’d ... Read More »

Why the Cybex Aton changes everything

OK, fine. It won’t change everything. But it’s going to have a huge impact on the infant car seat market. And it’s going to make the lives of countless parents much, much easier. So that counts for something, if not everything. We’ve been keeping a close eye on the Cybex Aton since we first saw it more than two years ... Read More »