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Author Archives: Sheri

Orbit Baby Double Helix is almost here


I remember the first time I met the Orbit Baby team, in Orlando in 2005, and they showed me a sketch of how their brand new, totally innovative travel system could someday be extended to a double stroller. It was inspiring to imagine a system that was so modular and so flexible. And finally, in the year 2012, that sketch ... Read More »

Low-fat (and delicious) apple muffins

Low Fat Apple Muffins

The story of these muffins starts with a recipe for zucchini bread. I’ve loved zucchini bread for as long as I can remember, but I rarely get to eat it. So when one of our buyers brought in a home-baked loaf last week, I was delighted. And inspired. On Sunday morning, I decided to bake my own zucchini bread (and ... Read More »

Gearing up for the grandkids


I’m a long way off from experiencing it for myself, but I’ve heard it’s pretty amazing to be a grandparent. You get to have fun with the kids, and then give them back to their parents when they’re tired, cranky, or hungry. It’s a great arrangement (I’m sure right now my parents and in-laws are reading this and thinking about ... Read More »

On the Dot

Dot compared to Navigator - front

I’ve been taking a hiatus from blogging for a bit this summer, enjoying time with my family and working on some other projects. But I am taking a hiatus from my hiatus to bring you my review of the newest stroller entry from phil&teds, the Dot Buggy. First, let me give you some background. We’ve been selling phil&teds at Magic ... Read More »



In 2008, we watched the Olympics in Beijing together and saw Michael Phelps swim for gold eight times. Or more accurately, I watched while you nursed and slept. You were just days old, so you didn’t really have much appreciation for sports. Four years later, Michael Phelps is still swimming for gold, but now you can swim too. You jump ... Read More »

8 and counting: then and now


A lot can change in eight years. Just ask my daughter Mira, who was born just 15 weeks before Magic Beans opened its doors on July 7, 2004. Eight years ago, she was sitting in the window of the store while Eli and I worked, smiling at anyone who made eye contact (and usually scaring them half to death, because ... Read More »

31 Days of Giveaways is coming (and a Twitter party!)


A little over three years ago, we were sitting in our conference room trying to brainstorm a special way to celebrate the 5th anniversary of Magic Beans. Eli looked up and said, “What if we gave away something awesome every day for the whole month?” It was a great idea, and we did it. 31 Days of Giveaways was born, ... Read More »

12 years, 12 lessons learned

Dancing at our wedding

The summer I was seven years old, I did something awful. It was Wild West Day at camp and, in the spirit of the theme, I stole a little boy’s candy. I still haven’t heard the end of it, because twelve years ago today, I married that boy. By then he had forgiven me enough to become (in succession) my ... Read More »

Bugaboo Cameleon gets a new look

Bugaboo Cameleon3 Side View

It’s official. The Bugaboo Cameleon is getting a makeover. The new Cameleon3 is coming September 1, and it has some amazing upgrades. We have all the details, including insider info and lots of pictures to share. Get ready, because this is good. It’s really good. Improved design Design is in the DNA at Bugaboo, and they’re never satisfied with “great” if ... Read More »

To epidural or not to epidural

Pregnant decision

That is the question many pregnant women consider as they get close to their due date. For some women, it isn’t a question at all. They want it, and the sooner the better. For other women, an unmedicated childbirth experience is a really compelling goal. When I was pregnant with my first child, I thought I would absolutely have the ... Read More »