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Author Archives: Sheri

It’s National S’mores Day!

That’s right, there’s a holiday for everything. Today is National S’mores Day, which means I felt a moral obligation to eat some. I know that part of the fun of S’mores is roasting the marshmallows over an open flame, but whenever we do that, I eat like a hundred marshmallows. So I developed a recipe for individually wrapped, baked S’mores ... Read More »

One.

I remember when I buckled you into your car seat for the first time, heading home from the hospital. I thought, slow down, remember this. By the third time around, I knew already. It goes way too fast. Last summer, I sat with you asleep against my chest, feeling the high and trying to memorize all of it. The weight ... Read More »

10 things I love about breastfeeding

When I was pregnant with my first baby, someone asked me if I would breastfeed. “I guess so,” I replied. My mother, within earshot, shrilled “you guess so??” And this was how I learned that I actually come from a long line of breastfeeders. My mother breastfed all three of us, and even her mother breastfed her youngest child in ... Read More »

Oeuf Robin Collection Debuts at Magic Beans

With the economy still trying to claw its way out of the toilet, we’re seeing a trend towards “affordable luxury” in the baby industry. Oeuf is one of the first to market, with their new Robin nursery furniture, a modern, eco-friendly collection priced at under $600 per piece. The set includes a crib ($565), a dresser ($585), and a toddler ... Read More »

31 and out.

Once upon a time, there was a girl… fine, a woman, who dreamed of owning a toy store (with some baby gear, too). She joined forces with her husband, her brother-in-law and many other talented people. She thought it would be easy, and it wasn’t. She thought it would be fun, and it was. It still is. We’re astonished and ... Read More »

Day 31 – Svan High Chair (and 5 others)

July has flown by, in spite of 31 late nights. Your comments every day have been far more energizing than any caffeinated beverage. It’s hard to believe today’s our last day, but it’s a good one. We’re giving away 6 great products, including a Bruder truck, a Kidkraft kitchen, some wonderful family games, a gorgeous Melo Baby microfiber diaper wallet, ... Read More »

The second plague

People always assume that owning a toy/baby store is all fun and games. Isn’t it? This summer, we started selling live frogs through a company called Wild Creations. The African Dwarf Frog species is, by all accounts, hardy and well-suited to small ecosystem living conditions. They were an instant phenomenon. Kids were totally entranced by the playful antics of the ... Read More »

Day 30 – phil&teds Dash Stroller

We’ve been selling phil&teds strollers since the very beginning in 2004. Back then, I ordered them directly from New Zealand (loved their accents), and hardly anyone had ever heard of them. We were one of just a handful of retailers in the United States. Now, of course, they’re all the rage, and I’m a proud mother hen. I used the ... Read More »

Day 29 – Bugaboo Cameleon

Have you ever wanted something really, really badly? When we first opened Magic Beans, all I wanted was to carry Bugaboo. For a number of reasons, we weren’t able to become an authorized dealer at that time, and the disappointment literally kept me up at night (or was it my newborn?). I had been an admirer of the brand since ... Read More »

Day 28 – Babysitter Balance

We’ve had our fair share of funny coincidences surrounding these giveaways. Like all the winners from the South Shore area, one of whom even won twice! But we weren’t laughing when we got a call that our scheduled giveaway for today was going to coincide with a voluntary recall announcement. Yep, that’s right, today’s giveaway is the Baby Bjorn Babysitter ... Read More »