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Author Archives: Sheri

Toy Fair “Best in Show”

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It’s always fun when Toy Fair coincides with the Westminster Kennel Club dog show, since the cast of characters in New York City gets even more interesting (remember the movie Best in Show?). This year, the winning pooch even made a surprise appearance at Toy Fair. Inspired by my encounter with Malachy the Pekingese (who I may or may not ... Read More »

Soup or bowl? Great soup & chili recipes


The food traditions of Super Bowl Sunday are almost as enticing for me as the game itself. We make all kinds of fun treats each year, including both new recipes and old favorites. Soups and chili are always part of the menu, though. Here are three of my family’s favorite recipes, all of them healthy, low-fat, and quick to make. ... Read More »

Game day diversions for kids


The first time I watched the New England Patriots in the Super Bowl was 10 years ago. I was pregnant with our first child, and we were living in downtown Boston. Adam Vinatieri pulled off that improbable 48 yard field goal kick and just like that, the Pats claimed the team’s first Super Bowl title EVER. Eli and I took ... Read More »

Kazoo Flash Mob?!


We wanted to find a BIG way to celebrate the opening of our fifth store. After all, it is in The Shops at Prudential Center, one of downtown Boston’s swankiest addresses. Ever since I was a college student in Boston, I’ve loved walking through the shopper’s paradise that is the Copley-Pru complex. When we opened our first store in Coolidge Corner, ... Read More »

Must-have winter gear for babies

Image by Joel Benjamin, 2011. All rights reserved.

No one likes to leave the house on a morning when the temperature is 9 degrees, but it can be especially brutal for your baby. Babies feel the cold very acutely because they don’t have the same fat stores as adults, and they also can’t shiver – and shivering is the body’s way of warming up. Now that the weather in ... Read More »

Get your car seat checked. Start here.


The story of how I became a Child Passenger Safety Technician (CPST) starts long before I owned a baby store. I was a new mother and I was trying really hard to chill out. Babies are so small, so fragile. It’s easy to let fear drive you to irrational behavior, especially during the early months. I didn’t want to be ... Read More »

#2012 Mom-Resolutions


Some years I’m not so into New Year’s resolutions, but for some reason, I’m really feeling the promise of a fresh start in 2012. Mom-guilt is a part of life for most moms, especially working moms, and this is the time of year when it’s easiest to parlay some of that guilt into action items. I can do better next ... Read More »

Craft kits for a chilly weekend


If you’ve been enjoying a staycation this week while the kids are out of school, chances are you’re looking for activities to keep them busy as this (or any) weekend approaches. Craft kits are a perfect way to pass the time, especially when it’s cold outside. Here are five of my recent favorites, and all but the last one are ... Read More »

Jelly donut… cupcakes!


Chanukah is notable for many reasons, but the tradition of eating fried foods is both wonderful and unfortunate. On one hand, there’s nothing more delicious than hot potato latkes with cold sour cream and apple sauce. On the other hand, it’ll take a lot of hours on the treadmill to offset the impact of that treat. As if the potato ... Read More »

Santa, baby: 10 tips for a “nice” Santa experience


Even though I am Jewish, and Santa never came to my home as a child, I still have quite a bit of reverence for jolly old St. Nick. Which is why I really look forward to his annual trip to Magic Beans (a tradition that goes back to 2006). When we first set out to recruit Santa, we were adamant ... Read More »