No, you’re not imagining it. Babies are really in right now. There are so many smart, new products on the market designed to make life easier (and more chic) for parents. Take, for example, the new baby line from Built NY, a company that made a splash with their BYOBag, a neoprene bag perfectly sized for a wine bottle (or two). Now, they’ve introduced their baby line, turning their attention to the littlest drinkers at the party. They have a cool terry-neoprene bib that comes in two sizes. It looks cute, but best of all, it is very absorbant and functional. Also the thirsty tote and double thirsty tote will hold and insulate one or two bottles/sippy cups respectively. The stroller tote is a simple neoprene bag that attaches to the stroller (as does everything in the baby line), and can hold diapers, wipes and other essentials in a small, stretchy and protective package.
But best of all, I love the 20 oz. drink tote, a neoprene sleeve that will hold and insulate a drink, with a snap handle that will attach to a stroller. Perfect for moms who like a cold bottle of water within reach. Latte lovers are out of luck here, but at this rate, there is a great designer working on solving that problem, too.