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Drool Sponsor Spotlight: Why Viacord?

When Viacord employee Lisa had her first child, getting her baby’s umbilical cord blood stored was an obvious choice:

“When I speak with my friends about cord blood banking, I liken it to a safety helmet. None of us wore helmets when we were kids and most of us turned out just fine. Of course today we rarely see a child without one. Yet, all parents are keenly aware that a helmet can’t protect for every type or degree of head injury. There are no guarantees, but there is a level of reassurance in knowing it’s on.”

Storing your child’s umbilical cord blood is another safeguard against those late night “what if?” questions: it can be used to treat a growing list of life-threatening diseases, including cancers, genetic diseases, immune deficiencies, and blood disorders. Viacord’s website features beautiful stories about how families who stored cord blood with Viacord used their services to defeat those same diseases. At their testimonials page, you can watch videos featuring kids successfully treated for sickle-cell disease, aplastic anemia, leukemia, and more.

Studies are also underway testing the use of cord blood in treating diabetes, cerebral palsy, brain injury, and heart disease – all both common and devastating. As medical research advances, the stem cells contained in cord blood may become more and more valuable.

The Gurock family, the owners of Magic Beans, banked all three of their children’s cord blood, and used Viacord for their youngest child. Sheri says: “I was so impressed with Viacord’s ongoing research and the active role they take in finding new ways for cord blood to save lives. I wanted to support their efforts to push this new technology to the next level.”

Need more reasons to choose Viacord? Check out their website, or meet representatives from Viacord at the Drool Baby Expo on May 15. For more info, and for tickets to our extraordinary baby expo, go to!

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