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Category Archives: announcement

#playwithyourtoys on Instagram to win!

As we know from the basics of child development, “Play is the work of the child”: kids pick up all of their physical, social, intellectual, and emotional skills by playing, and toys are the tools. But that sounds a little dreary, doesn’t it? Play shouldn’t feel like work, and the best kind of work, even if you’re an adult, is play! ... Read More »

Vote for Magic Beans in the Cribsie Awards!

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Awards, accolades, glowing reviews: we’ve won them all over the years, including oodles of Best of Boston awards, Boston A-list awards, and more. We’ve had that “you like us, you really like us!” moment again and again, and it never stops being awesome. We’re just so honored every time we hear that someone appreciates what we do! The ultimate reviewers ... Read More »

Santa is back! And better than ever – with some minor changes

Here at Magic Beans, we’re constantly striving to improve our customer experience, and we won’t settle for less than the best visit with Santa Claus. So not only do we bring in the most authentic and delightful Santa Claus you’ll ever meet (which makes our Santa events extremely popular!), but we also are constantly tweaking our process to maximize the ... Read More »

Great news: Magic Beans is coming to Connecticut!

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It was almost exactly ten years ago, but it feels like yesterday that the idea for Magic Beans was born: a new store for modern parents that merged a great toy selection with a fantastic assortment of top-quality baby gear. As young parents, Sheri and I built the store that we wanted to shop at, and Bostonians came in droves ... Read More »