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Category Archives: Toys

Object permanence: the purpose behind the peek-a-boo!

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The phrase “object permanence” was thrown around a lot when I first started working at Magic Beans a year and a half ago – “Oh, this toy? It’s perfect, it helps kids understand object permanence.” Cue puzzled faces! Object permanence is a key early developmental skill that babies typically pick up in their first year – but what does it ... Read More »

It’s not just for Halloween! Dress-up play is fun every day

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Who doesn’t love Halloween? The kids love the opportunity to play at being a superhero, a princess, or a spooky monster for an evening (not to mention trawling for sugar), and we love how adorable they look in their costumes. The tradition of Halloween dress-up is fun for all ages, and the historical roots of the practice are also fun ... Read More »

Gift Guide: The Best Presents for a Boy’s Second Birthday

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A two-year-old child is a tiny explorer, with boundless curiosity and energy, and endless questions. His language skills and physical coordination are clicking into place, and so is his creativity, with an expanding interest in pretend-play. He’ll love scribbling with chunky crayons, vrooming toy cars along the floor, stacking and sorting, running and kicking, making music, and squishing play-dough. A ... Read More »

Building excitement: new LEGO sets are on the way!

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Any minute now, some of the coolest LEGO sets released this year will be hitting the shelves of Magic Beans stores (and our website). Here are some of the highlights. LEGO DUPLO The Joker Challenge #10544 One of the neatest sets I saw at Toy Fair back in February was the new LEGO DC DUPLO line, which brings some classic ... Read More »