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Category Archives: Toys

New & Hot! Highlights from our Holiday Gift Guide


Have you downloaded our Holiday Gift Guide yet? This toy-shopping cheat sheet makes it simple to pinpoint the perfect gift for every kid on your list – we’ve divvied up this year’s best toys into categories, so if you’re looking for, say, a toy for a toddler, you just go straight to Toddler Toys, or if you’re looking for a construction ... Read More »

A peek behind the Bean: Toy Training Night!

featured image

Not to toot our own horn too much, but Magic Beans is genuinely famous for the quality of our customer service. You don’t have to take my word for it, either – there’s ample proof on our Yelp page, where you’ll read customer reviews gushing about the “most AMAZING and PATIENT and KNOWLEDGABLE salesperson I have ever met,” and stating ... Read More »

Maximize your fun: the 5 OTHER best toy stores in Boston!

toys at magic beans

Magic Beans is all about shopping local, and supporting independent business.  It’s your support that keep us alive and strong, and we can’t overemphasize our appreciation of your patronage. We’re very fortunate to have five stores in the Boston area in great communities, and to be recognized by Boston Magazine as Best Toy Store in Boston.  We love being the toy store of downtown Boston, as well as ... Read More »

The best presents for a kid turning 5: birthday gift guide

lego batman

How do you choose the best present for a five-year-old? Asking them is a good start: by this age, they have a pretty good idea of what they like. While kids at this age enjoy a range of activities, there’s probably a category of toy that’s a surefire hit. As Magic Beans co-owner Sheri Gurock wrote in Parents Magazine a few years ... Read More »

The best toys for birthday gifts: our blog editor’s picks!

calico critters custom

Is it just me, or have toys gotten so much cooler since we were kids? Sure, we have fond memories of our favorite licensed characters from Saturday morning TV shows, but the level of detail, quality, and clever design that goes into today’s toys is just mindblowing. Since I’ve been in the toy biz for over ten years now, I ... Read More »

Gift Guide:  8 great birthday presents for a fourth birthday

4 birthday cake

By age four, there’s one very easy shortcut to finding the perfect gift for your kid: just ask her! At this age, kids are pretty clear on what they like, whether it’s princesses, dinosaurs, superheroes, or baseball. Granted, your child may ask for something you’re not quite willing to give them (say, a pony or an iPad), but you can ... Read More »