This past March, I got to leave Sheri and the kids for a couple of days to visit Britax at their headquarters in North Carolina. Personally, I love it when our manufacturers’ values align with ours – and I was really impressed to see firsthand how much Britax really strives to make life more convenient for parents. I was inspired to see how much every single person in the company — from the engineers to the receptionist — truly cares about child safety.
In talking to the people there, I discovered many of them came from different industries. They worked for very successful companies, but they all got tired of investing their time and talent in products that don’t really help people. It’s exciting for everyone there to be standing behind a product line that is making thousands of kids safe every day.
Britax recently announced a whole new generation of car seats that will be coming out this summer. The new designs are based on years of crash test data (Britax owns their own crash testing sleds, giving them virtually unlimited access to testing of all kinds). Released earlier this year, the Britax Frontier 85 was the first seat to include some of the new technology and engineering that will ultimately be incorporated into all their seats going forward.
The Frontier 85 is a forward-facing car seat that has a five-point harness for toddlers weighing from 25 to 80 pounds, but can transform into a high-back belt-positioning booster seat for older kids weighing 40 to 120 pounds. The side-impact protection is very well done, and there are two great, easy-to-use cup holders.
Britax got a lot of feedback that the older Frontier model was hard to install. They heard that loud and clear and the new design has resolved that problem. Our first giveaway in the 2010 31 Days of Giveaways is the Britax Frontier 85.