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Why circle time is so important for child development

child in gym

This article came from our friends at My Gym, a chain of children’s fitness centers dedicated to making fitness fun! They offer classes for everyone from babies up to tweens, and our local parents can check out locations in Boston, Newton, Framingham, Norwell, and much more – find your nearest location here. Naturally, with this kind of mission, child development knowhow ... Read More »

The best toys of 2016: our buyers’ picks from Toy Fair

kano build your own computer kit toy fair

Now that we’ve examined the hottest trends of this year’s Toy Fair, let’s get down to specifics: which products impressed our buying team? Most of these terrific toys will be appearing on our shelves over the course of the year, so keep an eye out!   Jill Hegstad, Head Buyer Kano Computer Kit Kids can make their very own computer ... Read More »

Why you should shop at the Drool Baby Expo, April 7 in Boston

drool picstitch

DROOL BABY EXPO APRIL 7, 2016 – 3PM to 9PM WESTIN WATERFRONT HOTEL, BOSTON BUY TICKETS NOW A common question that we get about the upcoming Drool Baby Expo is, “how does the shopping part work?” We talk a lot about the “deals,” and that this is the “ultimate baby gear shopping experience” but you may be wondering how does that ... Read More »

Toy Fair 2016: This year’s toy trends!

play food klutz food faces

Every news outlet has their own take on this year’s trends, and many of the biggest ones have already been covered: as the TIA pointed out in their report, drones, robots and other tech toys are super hot today, as well as tech toys modified to encourage family bonding, STEM/STEAM toys (“STEAM” stands for Science, Technology, Engineering, Arts & Math), ... Read More »

Running with your baby: getting started with jogging strollers

Talk about teaching your kids about the importance of fitness from Day 1: Calum Neff of Texas just broke a Guinness World Record for a half-marathon with a baby on board! Neff’s daughter Holland was riding in their Thule Glide Jogging Stroller when Neff beat the world record for a half-marathon run by a man while pushing a stroller this February, ... Read More »

How do you install a car seat in a taxicab?


If you’re not going to hold your baby in your arms while riding in your own car, you’re certainly not going to do it while zooming around New York City in a yellow cab. Cabs in some states are legally exempt from car seat laws that apply to regular cars, but it doesn’t matter – your kid isn’t safe without ... Read More »

The best birthday gifts of 2016: happy fifth birthday!


This is an exciting year: it’s time to start kindergarten! Your five-year-old is ready to start school full-time, and that means spending a lot of time with other kids. Which is fine by them: they’re eager to make friends, and play and pretend together. So today’s guide to birthday gifts focuses on toys for kids to enjoy with friends and siblings. ... Read More »

New brand: Little Unicorn swaddling blankets & more!

little unicorn gorgeous baby poppies

Little Unicorn is a brand that generates some serious enthusiasm (and perhaps a touch of exaggeration): upon discovering their gorgeous fabric patterns, mom-to-be Catherine wrote on their Facebook page, “I need to remortgage my house and order the entire floral contents of your website and have it shipped to me here in England. That is possible right?” I know that feeling ... Read More »