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  • Spilling The Beans - Insider's Guide to Baby Gear - Magic Beans

Object permanence: the purpose behind the peek-a-boo!

The phrase “object permanence” was thrown around a lot when I first started working at Magic Beans a year and a half ago – “Oh, this toy? It’s perfect, it helps kids understand object permanence.” Cue puzzled faces! Object permanence is a key early developmental skill that babies typically pick up in their first year – but what does it ... Read More »

It’s not just for Halloween! Dress-up play is fun every day

Who doesn’t love Halloween? The kids love the opportunity to play at being a superhero, a princess, or a spooky monster for an evening (not to mention trawling for sugar), and we love how adorable they look in their costumes. The tradition of Halloween dress-up is fun for all ages, and the historical roots of the practice are also fun ... Read More »

Positive Discipline for toddlers

Want to learn more about child development and have fun with your baby? Cecilia’s Galoop classes for babies ages 5-11 months are held every Friday at Magic Beans Brookline! There will be a free demo class on October 24, and a new session will start from October 31-December 12. Learn more about classes and services at Magic Beans here, and ... Read More »

Meet the Magic Beans team: Ceara Murphy, Web Customer Support

Just as all of our customers are individuals, so are our brilliant staff members. This series of blogs is here to introduce you to the kaleidoscope of personalities that makes Magic Beans an extraordinary baby store, and one we hope you’ll return to again and again!   Q: Tell me a bit about what you do at Magic Beans. A. ... Read More »