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Tax Free Holiday this weekend

Let the shopping begin! This weekend Massachusetts is bringing back the Tax Free Holiday – a weekend with no sales tax on any item under $2500. This is good news for consumers looking to support local businesses and save some money at the same time. The 6.25% savings is a pretty nice gift from the Commonwealth. If you’re trying to ... Read More »

On maternity leave

Oh, press. Why is it no good deed goes unpunished? On Tuesday, in the middle of a totally crazy day, a reporter reached out to talk to me about my feelings on the maternity leave ruling that happened on Monday in MA. I gathered my thoughts, dropped everything and spoke to the reporter, hoping that I was able to clearly ... Read More »

Thinking Putty

Hi, Theo here. I’m the Toy Guru at our Brookline store. This is my first blog post, and I’m so excited to share some of my favorite toys and games with you. I remember going to the toy store when I was little, determined not to leave empty handed. With only a little allowance change jingling in my pocket, the ... Read More »

Going anywhere with the Go Crib

A great new travel crib has just arrived in our stores. The Go Crib, made by Guava Family, is an excellent alternative to the other great portable cribs you can find at Magic Beans. Perfect for day trips to Grandma’s or the beach, The Go Crib collapses into a compact, convenient backpack-style package that can be worn and taken anywhere ... Read More »


Two years ago today you made your entrance, free of drama (thankfully) but full of presence from the start. My how you’ve grown. You can run and jump. You sing songs and tell jokes. You love books. You know the difference between a square and a triangle. You like the slide and the swings but most of all the woodchips ... Read More »

Giveaways Day 31 – Playmobil Furnished School Building

Last year, we gave away a Playmobil Pyramid at the end of the 31 Days of Giveaways, and that item went on to be one of the most in-demand products of the 2009 holiday season. We’re curious if history will repeat itself with the Furnished School Building. Playmobil has certainly upped their game with this beautifully detailed play set. The ... Read More »

Giveaways Day 30 – Taga Bike and Stroller

I haven't done a blog post about the Taga Bike & Stroller yet, mostly because I've been waiting until we actually had some to sell. Every shipment has sold out before it even came in. It's a good problem to have. I first heard about the Taga in July of 2008, right before they showed their product for the first ... Read More »

Bug off

This is the time of year when parents start to get nervous about mosquitoes. The media starts talking about scary, mosquito-borne illnesses, and suddenly every time you hear that high-pitched whine in your ear, it’s a life-or-death mission to find and eviscerate the perpetrator. Despite the hype, most mosquito bites are harmless. But they’re itchy and annoying no matter what, ... Read More »

Giveaways Day 29 – UPPAbaby Vista

This past May, during my whirlwind, hours-long visit to the ABC Spring Conference in Louisville, I found myself traveling back to Boston with Lauren Monahan, one of the founders of UPPAbaby. There are no direct flights from Louisville to Boston, and we were going to be changing planes in Detroit. Our layover was quick – under 50 minutes – and ... Read More »