What does “B” stand for? In traditional alphabet books, “B” is usually represented by a Bird, or a Butterfly, or a Bee. In a tongue-in-cheek “alphabet book for the middle-aged,” B is for Botox. In Edward Gorey’s famous Gashlycrumb Tinies, “B is for Basil, assaulted by bears.” And in our abecedary* of baby gear, “B” is often for Britax, the ... Read More »

Over the past few years, a lot more attention has been paid to protecting children from side-impact collisions. Research has shown that 30% of fatalities in passenger cars are from side-impact. These kinds of crashes are particularly dangerous because there isn’t much car between the passengers and the encroaching vehicle. Front and back collisions have the benefit of the crumple ... Read More »

When our own Eli Gurock visited the Britax factory, every employee he met had the same thing to say about working for Britax: “Our job is protecting children. We keep children safe. That’s what we do.” It’s the Britax mantra: they keep children safe. And they take pride in doing it well. We asked some of our Facebook fans why ... Read More »

Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and  the relatively short time frame lead to a marathon of information gathering that begins with the pink line on the pregnancy test and continues well into toddlerhood. We hear it from expectant parents over and ... Read More »

At the end of August, Britax is preparing to launch their most significant overhaul of their car seat line in… well… maybe forever. Britax is a company that is totally obsessed with car seat safety. A few years ago, research started coming out that revealed head injury to be the leading cause of death for children in automobile accidents. Britax ... Read More »

I sat down to write today’s blog post about the Britax B-Ready stroller, but because this is such a new item (it just hit our warehouse yesterday) and I had SO much to say, I decided to give it its very own post, aside from the 31 Days of Giveaways. If you want all the details (and I do mean ... Read More »

When Britax called a few months back and asked to schedule a time to come to Boston to show me a new stroller, I have to admit I rolled my eyes. Britax, a brand revered for quality and design in car seats, has been trying unsuccessfully to break in to the stroller category for years. I’ve never seen a stroller ... Read More »

This past March, I got to leave Sheri and the kids for a couple of days to visit Britax at their headquarters in North Carolina. Personally, I love it when our manufacturers’ values align with ours – and I was really impressed to see firsthand how much Britax really strives to make life more convenient for parents. I was inspired ... Read More »

Last week, I made a quick trip to Louisville, KY to take a look at the ABC Kids Spring Conference. This is the second year that ABC, who produces the massive juvenile industry show each Fall, has mounted this event. It’s a small show, especially compared to the behemoth in Las Vegas, but it’s only for specialty retailers who have ... Read More »

In March 2004, I was a little busy. We’d signed the lease on the store, started the build-out, and I was working on establishing accounts with all our key vendors. The store was due to open in July, and I was right on schedule. Which was good, because I was also nine months pregnant. During the business plan phase, I’d ... Read More »