Saturday , 19 April 2014

Tag Archives: britax

Fairfield Grand Opening Spotlight: Britax / B.O.B.

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Becoming a trusted name in baby gear is an incremental process, built up car seat by car seat, stroller by stroller. Britax’s stellar reputation has slowly stacked up through car seats sold, through word of mouth, and, most importantly, through kids protected. As the years go by and Britax car seats roll steadily off of our shelves, we find more ... Read More »

European Standards vs American Standards: Car Seat Edition

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by Chelsea Abbott There are a few main differences between European car seats and American car seats, one of the most obvious being the European adoption of the ISOfix. This was recommended by the United Nations and utilized by the European Nations in the mid 1990s. The US National Highway Traffic Safety Administration (NHTSA) opted not to utilize this system, ... Read More »

Drool Sponsor Spotlight: Don’t “B” Left Behind

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What does “B” stand for? In traditional alphabet books, “B” is usually represented by a Bird, or a Butterfly, or a Bee. In a tongue-in-cheek “alphabet book for the middle-aged,” B is for Botox. In Edward Gorey’s famous Gashlycrumb Tinies, “B is for Basil, assaulted by bears.” And in our abecedary* of baby gear, “B” is often for Britax, the ... Read More »

Day 18: Britax Frontier SICT

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Over the past few years, a lot more attention has been paid to protecting children from side-impact collisions. Research has shown that 30% of fatalities in passenger cars are from side-impact. These kinds of crashes are particularly dangerous because there isn’t much car between the passengers and the encroaching vehicle. Front and back collisions have the benefit of the crumple ... Read More »

Drool Sponsor Spotlight: in praise of Britax.

When our own Eli Gurock visited the Britax factory, every employee he met had the same thing to say about working for Britax: “Our job is protecting children. We keep children safe. That’s what we do.” It’s the Britax mantra: they keep children safe. And they take pride in doing it well. We asked some of our Facebook fans why ... Read More »

Drool Baby Expo is coming

Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and  the relatively short time frame lead to a marathon of information gathering that begins with the pink line on the pregnancy test and continues well into toddlerhood. We hear it from expectant parents over and ... Read More »

New Britax convertible car seats coming soon

At the end of August, Britax is preparing to launch their most significant overhaul of their car seat line in… well… maybe forever. Britax is a company that is totally obsessed with car seat safety. A few years ago, research started coming out that revealed head injury to be the leading cause of death for children in automobile accidents. Britax ... Read More »

Giveaways Day 16 – Britax B-Ready Stroller

I sat down to write today’s blog post about the Britax B-Ready stroller, but because this is such a new item (it just hit our warehouse yesterday) and I had SO much to say, I decided to give it its very own post, aside from the 31 Days of Giveaways. If you want all the details (and I do mean ... Read More »

Britax B-Ready Stroller – an in depth review

When Britax called a few months back and asked to schedule a time to come to Boston to show me a new stroller, I have to admit I rolled my eyes. Britax, a brand revered for quality and design in car seats, has been trying unsuccessfully to break in to the stroller category for years. I’ve never seen a stroller ... Read More »

Giveaways Day 1 – Britax Frontier 85

This past March, I got to leave Sheri and the kids for a couple of days to visit Britax at their headquarters in North Carolina. Personally, I love it when our manufacturers’ values align with ours – and I was really impressed to see firsthand how much Britax really strives to make life more convenient for parents. I was inspired ... Read More »