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Tag Archives: dorel

Drool Baby Expo is coming

Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and  the relatively short time frame lead to a marathon of information gathering that begins with the pink line on the pregnancy test and continues well into toddlerhood. We hear it from expectant parents over and ... Read More »

Safeguard Go going to Dorel

The Safeguard Go car seat has been off the market for the past few months while IMMI, the company behind the brand, looked for a new distribution partner. According to a letter we received yesterday, their search has ended and Dorel will be distributing the product under the Safety 1st brand. To make a long story short, the seat should ... Read More »