If you were to play a quick game of word association with baby brands, the word that you’d hear the most frequently with regards to 4Moms is “technology.” After all, their most well-known products (the Mamaroo Bouncer and the Origami Stroller) both incorporate robotics. But really, while the robotics are what make 4Moms products newsworthy (and get them given away ... Read More »
When you sell strollers, stroller-spotting becomes a daily habit, and you notice which brands and models live in what parts of town. Here in Brookline, by our first store and our office, the Bugaboo Cameleon goes through its daily transformations, and the Donkey patiently traipses the aisles of Trader Joe’s, laden with toddlers and produce. Downtown, by our store at ... Read More »
As the baby gear market fills up with fun new brand names, a new dilemma has emerged: how do you pronounce them?* Gear brands are large enough to be well-known in the mommyverse, but not quite large enough to filter into the larger zeitgeist, which means that you probably won’t hear of Stokke (STOH-kuh), Ergobaby (URgo-baby), UPPAbaby (UP-uh-baby), or Chicco ... Read More »
European companies typically launch into the American baby gear market with one signature product that’s visually striking and functionally unique. The most obvious example is the Bugaboo Frog, which brought on the era of the luxury stroller, but we could also point to the Beaba Babycook, or the striking Babyhome Emotion Stroller, or the signature high chairs from Stokke and ... Read More »
1960s art innovator Andy Warhol made his name (and got his 15 minutes, and more) by exploring the boundaries between art and advertising, commercial culture and high culture. Bugaboo designers have made their name by exploring the boundaries between form and function, creating objects of beauty that also happen to be really fantastic baby strollers. So, the collaboration between Bugaboo ... Read More »
Every car seat you can purchase here at Magic Beans does essentially the same job: a plastic shell and layers of foam and padding position your child comfortably, cushion him from the bumps in the road, and protect his body from crash forces in the event of an accident. Infant car seats are optimized for the smallest babies, and are ... Read More »
It’s easy for us to forget, as old pros at the baby gear game, that our customers are usually brand new to the product category and need an intro to some key names. Our annual Drool Baby Expo will give you the opportunity to explore perennial faves like Orbit Baby in person, but in the meantime, here’s our quick primer ... Read More »
It’s nerve-wracking to put on an event like Drool. There are a lot of moving pieces and a lot of things that can go wrong. So many people need to work together in harmony for it to come off without a hitch. But on Tuesday night, in spite of a few challenges (pouring rain + parking problems + faltering internet ... Read More »
As a baby brand with our very own magazine, we were totally excited to see Bugaboo’s take on the idea: BOO Magazine, a celebration of 18 years of Bugaboo. BOO Magazine carries the company’s stunning design sense into print, and answers every question you could possibly have about the world of Bugaboo – and plenty more that you forgot to ... Read More »
When Viacord employee Lisa had her first child, getting her baby’s umbilical cord blood stored was an obvious choice: “When I speak with my friends about cord blood banking, I liken it to a safety helmet. None of us wore helmets when we were kids and most of us turned out just fine. Of course today we rarely see a ... Read More »