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Tag Archives: retail

Magic Beans is a Tween

sheri eli

It’s our birthday! Celebrate Magic Beans with our annual birthday sale: 7% off almost everything in all of our stores and on our website!  If I said that it seems like yesterday that we first opened our doors to Magic Beans in Brookline, I’d be lying. So much has happened in the past twelve years for us personally and professionally. On July 7 ... Read More »

Retail reality check


Last month, two independent stores I admired very much announced they are closing their doors. These were talented, passionate retailers with an abundance of experience and good karma. This was a hard reality check for me. Retail is a tough business (especially this year), but we’re pretty fierce optimists around here. To realize that even a great store (or two) ... Read More »

60 lessons from 6 years in business

Magic Beans came to fruition six years ago today. In honor of the occasion, here are sixty things I’ve learned over the years. It should be noted, just because I’ve learned the lesson doesn’t mean I’m always successful at applying it. That’s OK, because knowing is half the battle. Start a business with your spouse only if you really, really ... Read More »