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Tag Archives: Toys

Toy Fair 2015 Highlight: Play Visions Sands Alive! Neon Frenzy

While our buying team attends Toy Fair to scout out our product selection for the year, I attend, mostly, to get hands-on time with our products that I don’t usually get working in our office. We’ve been big fans of Sands Alive from Play Visions since its release, but our head buyer sent me specifically to see the recently-released Sands Alive! Neon ... Read More »

Toy Fair 2015: Trendspotting at the show!

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Toy Fair 2015, the biggest industry event of the year, is still roaring, but I’ve returned to snowy Boston for our first report back! After I’ve had a chance to confer with our buying team, we’ll be letting you know what fantastic new toys you can expect on our shelves, but for today, I’m going to concentrate on trends I ... Read More »

2014 Holiday/Christmas Gift Guide: Best new toys of 2014

snail shape sorter

While designating a toy as “new” can suggest all sorts of tech bells and whistles, most of what’s new is actually what’s old: variations on play themes that have kept kids busy and happy for time immemorial. The latest top picks from Magic Beans are mostly what Harvard’s Susan Linn describes as “90 percent child and 10 percent toy.”  This ... Read More »

Building excitement: new LEGO sets are on the way!


Any minute now, some of the coolest LEGO sets released this year will be hitting the shelves of Magic Beans stores (and our website). Here are some of the highlights. LEGO DUPLO The Joker Challenge #10544 One of the neatest sets I saw at Toy Fair back in February was the new LEGO DC DUPLO line, which brings some classic ... Read More »

Why fuzzy friends are good for your heart


As we explored in our Winter 2013 issue of Surprises, kids are naturally predisposed to love fuzzy and feathery creatures (and scaly and creepy ones too): babies as young as six months will try to get closer to dogs and cats, given the chance. While the love isn’t always mutual, it’s amazing when it is. These priceless bonds can start ... Read More »

Why do kids love trucks so much, anyway?

Bruder MACK Granite Dump Truck

Just what is it about trucks and other construction equipment that makes little kids go crazy? Little boys, especially, delight in learning the names of every kind of digger, dozer, and excavator, and every day that the garbage truck shows up is a holiday. Advice columnist Kerry Kelly Novick speculates that the love of trucks is just an extension of ... Read More »