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For a child, anything can be a toy: a box, a stick, a ballpoint pen, Mom’s dangly necklace. But we can all reach back into our memory and recover at least one toy that was special, different, impossible to replace. The very best toy car, the one with the shiny chrome paint job and the lightning bolt painted on it. A favorite doll, whose thick-lashed eyes closed when you put her down for a nap – you never got tired of dressing and undressing her. The plush bear who you took everywhere until he was threadbare, and your parents bought you a new, identical one but it just wasn’t the same. The Han Solo action figure that you kind of had a crush on.
There’s no magic formula to determine which toys will earn a kid’s undying devotion, but that’s okay: a varied play diet full of toys suited to your child’s interests and developmental stage will provide plenty of learning and fun. And our selection covers all the bases with items we know kids love – because we know toys. read more
We know that you’re looking for baby toys that help your baby develop her body and mind, so we’ve got tons of rattles, teethers, play mats, plush, mobiles, activity toys, and more, many of which our babies used and loved. We know that you’re looking for toys that exercise your child’s imagination, so we’ve got plenty of offerings from beloved brands like Melissa & Doug, Playmobil, LEGO, and Schleich. We’ve got action figures and dolls, arts and crafts galore, and games that bring the family together.
And we’ve got expert staff who know our product catalog inside-out, and how to match the right toy to the right kid. So if you’re not sure which toy will make the perfect gift, ask us - send an email to firstname.lastname@example.org! show less
In the first few months of life, babies begin to acquaint themselves with their senses, their body, and their surroundings. The world is bright, chilly, and loud – but oh, so interesting! Baby toys give infants cool new sights, sounds, and textures to explore, keeping them entertained and helping to develop their body and mind. read more
Infant mobiles are the quintessential toy for newborns: a baby mobile is designed to be gazed at by a child who is not yet, herself, mobile. Mobiles stimulate her vision and hearing, and encourage her to learn to track objects with her eyes. We’ve got great options from Tiny Love, Boon, and more.
As your baby learns to use her hands, rattles and teethers become more important – and every baby loves Sophie the Giraffe. Check out some other rattles from Haba and Manhattan Toy. Playmats and tummy time mats give her more things to bat at, grab at, and gaze at. Once she can sit up, blocks and stackers will enthrall her, and once she’s crawling, she’ll love traipsing along after the Tiny Love Follow Me Fred or the Yookidoo Crawl N Go Snail.
It’s a game changer when your baby goes mobile. Your newly bipedal baby can dash away from you at the playground, can grab items off the coffee table, and is rapidly developing his vocabulary, which prominently includes the word “No!” read more
Toddler play pushes little kids to the next level of physical, social, intellectual, and emotional development. Our selection of toddler toys is divvied up according to function: motor skills, fine motor skills, and imaginative play.
Toys for Pushing & Pulling encourage toddlers who have just begun walking to get those little feet going: toys like the Educo Wonder Walker give them support as they toddle along, and captivate kids with nifty activities. Once they get better at walking, kids can shoot out balls with the Pic n Pop Push Walker, and pick them up again.
Toys for Building, Sorting, & Pounding get into the nitty gritty of fine motor skills: these items help kids master the use of their hands (heretofore used exclusively for sucking on and perhaps throwing toys). This is where kids encounter their first building blocks, make their first attempts at stacking and sorting, and discover the joys of whacking things with a hammer. This department is full of great wooden toys: we’ve got great options in this department from eco-friendly PlanToys, Melissa & Doug, Haba, and other favorites of parents and kids.
And then there’s Toddler Activity Toys! Of course, all toddler toys are fun, but these activities add another element to playtime: your child is beginning to engage in imaginative and intellectual play. Items like My Busy Town from Alex Toys introduce colors and letters, and My Talking Farm by Chicco introduces language skills – in two languages! Es muy divertido! Items like the Eco Home doll house by PlanToys kick the fun up another notch by encouraging early role-playing, and the 123 sets from Playmobil get kids started with their first toy cars, toy trains, toy trucks, toy buses, and more.
Your toddler’s little hands, feet, and mind are ready to get moving – and with these toddler toys, it’s all up, up, and away! show less
Charlie Brown once defended “Pig-Pen,” the perpetually filthy child in the Peanuts cartoons, as follows: read more
“Don't think of it as dust. Just think of it as the dirt and dust of far-off lands blowing over here and settling on ‘Pig-Pen!’ It staggers the imagination! He may be carrying the soil that was trod upon by Solomon or Nebuchadnezzar or Genghis Khan!”
That excuse doesn’t fly with you, though – your kid is gonna be clean, and he’s going to like it! And the best way to get kids to like baths is to give them some really fun bath toys.
The smallest bathers just want to be distracted in the bath; they like bath toys that float, and that can be observed, examined, and perhaps chewed. You can start using bath squirters with babies – demonstrate how the Alex Toys Bath Squirters work, and then watch your baby manipulate their soft bodies until he discovers how to get water to come out. Giggles galore! Babies also love filling toys with water and dumping them out – the Stack And Nest Cups from Kid O are perfect for this.
When the fun is done, a lot of these toys come with their own storage cases, but if they don’t, we’ve got great options from Skip Hop and other manufacturers. The key to avoiding mold is to get everything clean and dry fast, so don’t forget to get all of your bath toys out of the tub and into storage with good air circulation, quick!
You don’t have to be a grownup to make an artistic impact. Lavinia “Vinnie” Ream was accomplished enough in 1886, at the age of 18, to be commissioned by Congress to create a marble statue of President Lincoln. Wang Yani’s marvelously expressive paintings of monkeys appeared on postage stamps when she was only 8. And Aelita Andre did her first gallery show in Chelsea at the age of 4 (and believe it or not, her abstract art is truly beautiful).
Your child doesn’t have to be a prodigy to enjoy and benefit from making art, though: we’ve never met a child who didn’t love scribbling with crayons, rolling and kneading modeling dough, and making an unholy mess with paint. read more
For open-ended artistic fun, we’ve got tons of Art Supplies designed for every little artist from beginner to expert. Preschoolers can create their first masterpieces with mess-minimizing Do-A-Dot Art markers and easy-to-grip Finger Crayons. More advanced artists can delve into the mysteries of the Spirogiro, discover the wonders of origami, or just go wild making art in every kind of media at once. Our Dough & Molding department gives a wide variety of options for open-ended modeling fun – take your pick between Play-Doh, Playfoam, Sculpey, Bubber, and more.
For more structured artistic play, Alex Toys offers lots of Little Hands arts & crafts kits, which cater to the artistic abilities of toddlers and preschoolers, giving them results they can proudly show off without needing Mom to do all the work. Once kids have the fine motor skills to manipulate scissors, glue, yarn, and other art supplies, the sky is the limit – they can make everything from mosaics to puppets. If your child has a passion for accessories, she can make oodles of jewelry with our assortment of Bead Kits. And our Fashion Design department delves even further into the world of accessories, with hairbands, wristwatches, tie-dye, and more.
Ultimately, arts and crafts engage a child’s imagination and sharpen her skills, and who knows? Maybe you’ve got the next Vinnie, Yani, or Aelita on your hands. But if you don’t, that’s fine too – because every piece of art your child makes is the most beautiful art in the world, to you. show less
How does our building assortment stack up? We think it’s pretty comprehensive, with all the selections you’ll need to satisfy your little construction buff – but let’s check it out just to make sure.
First of all, we have our Building Blocks department, which contains all the basic open-ended sets that let beginners do their first experiments with building. Classic wooden unit blocks are in every kindergarten class for a reason: they’re easy to grip and stack, they make a satisfying sound together, they’re sturdy, and they invite social play. Bristle blocks, Wedgits, and other plastic and wooden blocks round out our selection. read more
Magnetic Blocks add another dimension to building play: because they can defy gravity, kids can engage in more creative construction, and more interesting problem-solving tasks. Kids are irresistibly drawn to Tegu Blocks and Geomags.
LEGO Blocks are so well-loved by both kids and parents that they get their own department, and the fun can be as broad or as specific as you like. Prefer open-ended play? We’ve got sets for toddlers and for older kids. For more structured construction, we’ve got LEGO City sets galore, and LEGO Star Wars sets too. LEGO sets let kids build structures they can then play with – and what’s more satisfying than making your own toys?
Perhaps making your own marble mazes? Building Marble Runs lets kids experiment with gravity and acceleration, as well as attractive design, and every set is different. Quadrilla marble run sets can even make music!
Construction toys give kids practice with fine motor skills and invite them to exercise their creativity. And hey – Frank Lloyd Wright credited his first set of wooden blocks with sparking his interest in architecture, so you never know what your child might be building up to. show less
Who invented the wheel? Nobody knows for sure, but we’re sure that as soon as wheels appeared, kids appeared to play with them. No child can resist the appeal of the wheel: toy cars, toy trucks, toy trains, toy helicopters! If it rolls or spins, soon enough, a kid will be there to push it along, perhaps muttering “vroom, vroom” as he goes. read more
Our Planes, Trains, & Automobiles department separates toy vehicles into toys that roll, toys that fly (or pretend-fly), and toys that run on rails. Toy Cars & Toy Trucks are an essential component for every playroom, especially one belonging to a little boy! And wooden cars are some of our favorites: we love the Automoblox and Ready Set Go cars from Manhattan Toy.
For heavier play machinery, it doesn’t get any better than Bruder, whose beautifully detailed toy trucks and construction vehicles have been rolling out of Germany for nearly a century. Can you imagine a kid who wouldn’t love having his own working cement mixer? We certainly can’t. If your inclinations run towards the eco-friendly, ply your eco-kid with toy trucks, toy buses, and fire trucks from Green Toys – these tough, chunky little trucks are made in the USA from recycled materials.
For vehicles that defy gravity, we’ve got working helicopters from Spin Master and collectible die-cast sets from Daron. And our selection of remote control vehicles will thrill children both large and small – how about building your own?
And finally, of course, there are the trains, which may have the most fanatical fans of all. Does your child prefer Thomas the Tank Engine or Chuggington? Your child will adore these wooden trains – he’ll roll them, link them, build tracks for them, hug them, kiss them, and maybe even sleep with them. High-quality materials and construction ensure that his toy trains and train tracks will last through years of heavy-duty play.
Are you ready to roll? Explore our toy vehicle selection and get your child on the right track. show less
Children form intense and profound attachments to toys, and because dolls have a human face, they’re often the most beloved toys of all. From baby dolls to Barbie dolls, children use their dolls and action figures to role-play both realistic and fantasy scenarios, exercise their creativity, practice their social skills, and explore their place in the world. That’s a lot of responsibility for one little toy! read more
Our doll selection is loaded with cuddles, snuggles, frills, and ruffles. We’ve got realistic, pretty-in-pink baby dolls from the beloved French manufacturer Corolle, and funky and flirty Groovy Girls from Manhattan Toy. Dress-up dolls help kids learn independent skills, and doll accessories round out the play experience. And every beautiful dolly deserves a beautiful stroller – would would your dolly like to ride in an umbrella stroller just like Mom’s, or a doll pram fit for royalty?
Playsets broaden the fantasy scenario outward, whether they’re populated with realistic human action figures, animals, or dinosaurs. Schleich of Germany makes some of the coolest figures, with extraordinary details and craftsmanship. And you can’t talk about playsets without mentioning Playmobil, whose sets range from single figures to massive immersive play scenarios.
Finally, for retro charm and sheer cuteness, nothing beats the Calico Critters collection from International Playthings. These darling, fuzzy families come with a huge variety of realistic accessories, and we adore their beautifully detailed dollhouses, cars, and clothes.
At the end of the day, the perfect doll is an investment in love: a gift that lasts as long as the fond memories persist. All these years later, we’re all still carrying ours in our hearts. show less
Inside every adult lives a small child, who never grew up. Inside every small child lives… a firefighter.
Okay, not every kid wants to be a firefighter – perhaps your child wants to be a chef, or an astronaut, or a doctor, or a princess, or a policeman, or a fairy, or a knight, or a Mommy or a Daddy. There’s a surprising amount of competition for the title of Batman, as well. Regardless of their aspirations, trying on different roles stretches a child’s creativity, and improves their social skills and language skills. Plus, it’s a whole lot of fun. read more
Our Dress Up selection lets kids explore roles both realistic and fantastic. Melissa & Doug and Learning Resources kid costumes aspire to realism, while Creative Education of Canada dives deep into the magical and the medieval.
Play kitchens and pretend food introduce kids to the domestic realm in a manner that’s a bit less messy than playing with the real thing. Your child wants to do everything you do in the kitchen, and with these toys, he can act it out: he can slice up food, sauté some veggies, make a realistic sandwich, or grill up some burgers. No condiments required!
Love for plush animals is well-nigh universal among small children, but the way they express it differs from kid to kid. Take these two commenters on Twitter:
“I was that kid that took my favorite stuffed animal everywhere I went”
“I was that kid that would beat you up if you touched my favorite stuffed animal.” read more
Another commenter writes that his four-year-old just wrapped his favorite plush toy in a blankie and is playing at being a Daddy, while another one writes that her toddler just disemboweled his favorite stuffed animal. Uh-oh.
Regardless of how your child expresses their devotion to their very favorite teddy, bunny, beanie, doggie, or dino, we’ve got plenty of fuzzy friends for your kid to hug and snuggle from infancy onwards.
If you’re looking for a companion for a brand-new baby, Miyim Organic Plush is a great place to start: these chemical-free, eco-friendly plush toys are gentle for babies and for the Earth. Uglydolls are also popular for all ages, from infancy to adulthood.
Once kids get a little older and fall in love with characters from TV, Gund and Manhattan Toy step in with plush renditions of the usual suspects from Sesame Street and Nick Jr. And your child will love our enormous assortment of lovable stuffed animals, including stuffed bears, stuffed monkeys, stuffed lions, stuffed giraffes, stuffed dinosaurs, stuffed octopuses, stuffed owls… stuffed everything! For the biggest hugs of all, check out our assortment of Squishables, enormous round plush toys in a variety of animal and monster characters.
Finally: don’t forget the puppets! We’ve got the latest kid-pleasers from Folkmanis Puppets, who are world-famous for their realistic, high-quality, easy to operate hand puppets and finger puppets.
At the end of the day, every little guy and gal needs a plush friend to hug to snuggle as they drift off to sleep. Find the one that’s perfect for your favorite kid here at Magic Beans. show less
For the modern child, whose life can be a bit hectic, it’s often the slower times that create real memories. Like getting to stay up really late on a sultry night in late August because a Monopoly game with cousins took five hours longer than expected. Or spending an afternoon completing a 500-piece puzzle with Grandma, and listening to her talk about the old days. Or a family game night playing Sorry, or Clue, or Go Fish. read more
Our Family & Classic games department is loaded with old favorites and new delights: this is where you’ll find the standards like Scrabble, Apples to Apples, Jenga, and more. You’ll also find newer crowd-pleasers from Blue Orange Games, Gamewright, and more – and don’t forget, LEGO now has a line of totally cool buildable LEGO games.
Games are also great for solitary time. Our strategy games encourage kids to push their strategy and logic skills to the next level, and exercise patience and concentration. Puzzles challenge and intrigue kids at all levels – small children can explore shapes, colors, and matching with beautifully crafted wooden puzzles from P’Kolino and Melissa & Doug, while older kids will spend hours patiently piecing together complex puzzles from Ravensburger and Crocodile Creek.
Whether your child prefers the fast-paced competition of a board game or card game, or the meditative pleasures of a logic puzzle, we’ve got games for all ages and inclinations. show less
According to The Guardian, in 2010, a team of children ages 8 to 10 in Devon, England did a series of experiments that determined that “bumble-bees can use a combination of color and spatial relationships in deciding which color of flower to forage from.” A secondary finding in the study may be even more useful, though: the young authors also concluded that “science is cool and fun because you get to do stuff that no one has ever done before.”
Whether your child aspires to be the next Marie Curie or is just trying to get through fourth-grade science, she’ll find plenty of fascinating gadgets and experiments in our Science & Educational Toys department. read more
Jamie wants to play guitar like Jimi Hendrix. Melissa wants to sing like Miley Cyrus. Vivian wants to play the violin, and Paul wants to play the piano. Not every kid with rock n’ roll dreams will make it to MTV or to Carnegie Hall, but every child can make some joyous noise with our assortment of musical instruments for kids. read more
If banging and clanging is more your style, we’ve got percussion galore: little drummer boys and girls can start out with the Melissa & Doug High Seas Symphony or the totally cool Boomwhackers Diatonic Set, and graduate to a real drum set from Schoenhut.