50 Years of Babywearing: Celebrating with BabyBjörn

BabyBjorn is 50! The iconic babywearing brand celebrates the 50th anniversary of the launch of their first baby carrier, which was released in 1973. Fifty years ago, BabyBjorn designed their carrier to make everyday life easier and more enjoyable for parents with small children. Over 50 million babies have been carried in a BabyBjorn carrier since first launched. 

The Evolution of Babywearing

History has shown that people have always carried babies in some sort of contraption. The world may have evolved, but babies still have a need for closeness. When BabyBjorn launched their first baby carrier, Close to Heart,  in 1973, though, the concept of babywearing had been lost in Western society. Ever since, they’ve been on a mission to make safe baby carriers that foster closeness and make parenthood easier and more enjoyable. The movement really began to gain momentum in the ’90s with the launch of the BabyBjorn Original Carrier. Today, the babywearing community is strong, and we share a common goal: to foster bonding and attachment through carrying.

Dads Babywear, too 

Co-founder and Creative Director of BabyBjorn, Lillemor Jakobson felt strongly about equality and wanted Dads to be able to play an active role in connecting with babies. From introducing colors and styles that would appeal to all parents, to being the first baby gear company to heavily feature dads in ad campaigns all the way back in the 70s, BabyBjorn has been at the forefront of babywearing gender inclusivity. 

Safest Baby Carriers Possible

Safety is BabyBjorn's top priority when developing baby carriers. All of their carriers are designed and developed with a team of medical experts to make sure their products are as safe as they can be. 

Our Favorite BabyBjorn Baby Carriers at Magic Beans:

Why parents love the BabyBjorn Baby Carrier Harmony

Baby Carrier Harmony is the perfect choice if you are looking for a soft, flexible and ergonomic baby carrier with a luxurious feel. Pressure-relieving waist belt and padded shoulder straps and back support make Baby Carrier Harmony incredibly comfortable. The super-soft mesh hugs your baby and provides a constant feeling of closeness to one another. Baby Carrier Harmony is easy to use and lightweight and can be easily packed down into your stroller or diaper bag.

BabyBjorn Baby Carrier Harmony is safe, supportive and easy to use

Baby Carrier Harmony is ergonomically designed to support your baby’s entire body. When in the carrier, babies sit with their legs wide apart and their bottom in a deep position. As they grow, you can easily adjust the length, leg position, and seat area for optimal comfort. 

Before your baby can hold their head up unaided, it is important to have good support to help keep the head in an upright position. Baby Carrier Harmony offers head support in three different positions that you can easily adjust using the snaps. Use the position that provides the best head and neck support and lets you easily supervise your baby. When you babywear your tiny newborn, position the pressure-relieving waist belt around your waist. As your baby grows, move the belt down to your hips to better distribute the weight. The padded shoulder straps redistribute weight away from your shoulders and back so you can babywear comfortably, even for longer sessions. The baby carrier also has padded back support for lower back relief.

The age range for the BabyBjorn Baby Carrier Harmony

Baby Carrier Harmony can be used for newborns and up to the age of approximately 3. You can carry your baby on your back from the age of 1.

Ages: 0–3 years

Height & Weight: 7 - 40 lbs, 21 - 39 in

BabyBjorn Baby Carrier Mini: ultimate newborn must have for closeness

Baby Carrier Mini is simple to put on and take off, making it perfect for frequent, short babywearing sessions. It has a convenient, clever design that lets you unfasten the entire front section to gently lift out your baby and place them in a cradle or crib if they fall asleep.

BabyBjorn Baby Carrier Mini is safe, supportive and easy to use 

The soft fabrics gently hug your baby’s back, legs and hips and provide good support. You can check your newborn’s position and the natural curve of their back through the fabric with your hands. Baby Carrier Mini also offers sturdy and adjustable head support.

The age range for the BabyBjorn Baby Carrier Mini

You can use Baby Carrier Mini from the day your baby is born—its softness and small size make it ideal to pack in your hospital bag!

Ages: 0–12 months

Height & Weight: 7–24 lbs, 21–30 in

BabyBjorn Carrier One: babywearing up to the age of three

What if you could enjoy the closeness of babywearing for longer—in a way that’s comfortable for both you and your little one? You can with our ergonomic Baby Carrier One crafted in a soft cotton blend. The sturdy waist belt and padded shoulder straps relieve pressure on your back and shoulders and make babywearing possible for newborns and up to the age of three.

BabyBjorn Baby Carrier One is safe, supportive and easy to use 

BabyBjorn Baby Carrier One offers a sturdy, comfortable, and hip-healthy design.

The International Hip Dysplasia Institute has evaluated Baby Carrier One and declared it to be “hip healthy” when used in accordance with the instructions. Baby Carrier One has built-in support for a newborn and adjustable head support that’s easy to adapt to your baby. The International Hip Dysplasia Institute acknowledges the baby carrier as a "hip-healthy" product when used as directed. This means that it gives the correct support to your baby’s hips and encourages good hip joint development, which is especially important during the first months of life.

The age range for the BabyBjorn Baby Carrier One 

You can carry in the facing-out position from around the age of five months, once your baby is strong enough to hold their head up unaided. You can carry your baby on your back from the age of 1.

Ages: 0–3 years

Height & Weight: 8–33 lbs, 21–39 in

BabyBjorn Free Carrier: user-friendly and flexible 

Baby Carrier Free is ideal if you want an ergonomic, user-friendly and flexible baby carrier in soft 3D mesh. The baby carrier is simple to put on and take off, and the two-part design makes it easy to lift out your sleeping child.

BabyBjorn Baby Free Carrier is safe, supportive and easy to use 

This baby carrier has been designed for parents with an active lifestyle: it features back support, a waist belt and padded shoulder straps. Thus, Baby Carrier Free is ergonomic and comfortable for the babywearer! Baby Carrier Free lets you have your hands free while your baby gets all the closeness they need. Perfect for exploring the world together. Baby Carrier Free is ergonomic and provides your baby with the correct support for their back, legs and hips. The width of the seat area is adjustable to ensure that your baby is always sitting comfortably. Naturally, you can also adjust the sturdy head and neck support to suit your baby perfectly. The International Hip Dysplasia Institute acknowledges the baby carrier as a "hip-healthy" product when used as directed.

The age range for the BabyBjorn Baby Carrier Free

You can use Baby Carrier Free for your newborn (7 lbs/3.2 kg), and no extra infant insert is necessary. Leg straps should be used to reduce the size of the leg openings for babies between 7 and 9 lbs (3.2 and 4.5 kg). Baby Carrier Free then “grows” with your child and can be used up to the age of 15 months (26.5 lbs/12 kg).

Ages: 0–15 months

Height & Weight: 7–26 lbs, 21–33 in