Drool Baby Expo is coming

Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and  the relatively short time frame lead to a marathon of information gathering that begins with the pink line on the pregnancy test and continues well into toddlerhood.

We hear it from expectant parents over and over again – it’s overwhelming. Read books, read magazines, read reviews, read blogs, ask friends, ask siblings, ask strangers, shop in stores, shop online, make decisions, doubt decisions, make new decisions.

Sound familiar?

If you’re in the thick of this process, the Drool Baby Expo, on May 31, 2011, at the Seaport Hotel, will be the perfect opportunity for you to get a ton of information in a short period of time, while meeting new friends and getting some great baby bargains. Tickets are on sale now!

For the past year or so, we’ve been hearing about the great events produced by Big City Moms in New York, including their Biggest Baby Shower, a festive expo-style event that’s upscale, small and loads of fun. Their approach is such an improvement over the huge and impersonal consumer shows I’ve been to here in Boston. Meanwhile, Boston had no baby expos scheduled for 2011, small or large. Until now.

Drool aims to bring some of the Big City Moms experience to Boston parents, with the perfect combination of information and fun, glamor and networking. Here are some of the highlights:

• Exclusive discounts on some of the most popular products we sell
• Delicious light fare & mocktails provided by the Seaport Hotel
• One-on-one conversations with representatives from your favorite brands
• Hands-on product interactions
• Educational workshops on a variety of interesting topics
• Thousands of dollars in raffle prizes – earn free entries by visiting our exhibitors
• Amazing gift bags filled with great products and special offers
• Social networking the old-fashioned way – by talking to people in person!

Shortly after we started planning Drool, we were introduced to the amazing women behind Big City Moms, Risa Goldberg and Leslie Venokur. We were thrilled when they wanted to get involved. They are planning to launch a series of Boston-area events (more on that soon), and we’re so excited to be working with them.

We have also had an overwhelming response from our vendors, many of whom will be exhibiting at Drool. We’re especially grateful to have had major support from Britax, Maclaren, Bugaboo, Dorel Juvenile Group (more commonly known to our customers for their Quinny and Maxi Cosi brands) and Viacord. There are many more – check out the new Drool Baby Expo website for all the details.

Tickets are now on sale, starting at $30. The best deal is the VIP ticket, which includes a super-premium gift bag, an extra hour of Drool, starting at 5pm, and a $25 gift card to Magic Beans. Only 100 of these are available, and they’re selling fast — so hurry!

Drool with us on May 31, 2011 at 6pm (VIP tickets can enter at 5pm) at the Seaport Hotel. It’s going to be swanky, it’s going to be fun, and it’s going to be packed with the best brands in the baby biz. Don’t miss it — buy your tickets today.

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