May 14, 2012 Dana

Drool Sponsor Spotlight: Bugaboo Says Boo

As a baby brand with our very own magazine, we were totally excited to see Bugaboo’s take on the idea: BOO Magazine, a celebration of 18 years of Bugaboo. BOO Magazine carries the company’s stunning design sense into print, and answers every question you could possibly have about the world of Bugaboo – and plenty more that you forgot to ask.

BOO Magazine looks like the glamorous offspring of a coffee table book and a copy of Vogue, and is full of dizzyingly gorgeous photography, original art, and collage, representing the style of Bugaboo. And it’s not just artifice: there’s plenty of content in here, too. There’s a feature on the history of Bugaboo, taking readers from founder Max Barenbrug’s days at the Design Academy Eindhoven up to the present day; profiles of Angela Missoni, Marc Jacobs, and other designers who have collaborated with Bugaboo; portraits of hip international Bugaboo owners; and a fascinating look at the Bugaboo factory. Ever wonder how Bugaboo strollers are quality-tested? There’s a picture of a handlebar-shaking machine in the factory on page 67.

And, perhaps most importantly, BOO Magazine gives you an exclusive glimpse at the people behind the strollers. The Designers & Engineers photo pages introduce you to a cast of 23 stylish young men and women, in sober black and white, arrayed in a parking garage. And an in-depth profile introduces Bugaboo fans to Barenbrug, who spends a lot of time thinking about design, and how people interact with the items they own. It’s notable that while luxury strollers might be described as a “trend,” Barenbrug doesn’t have that in mind when he designs a stroller at all: “When something’s ‘trendy,’ it means that tomorrow you’re going to want something different. Things shouldn’t be exchangeable. Love for an object is important.”

We agree completely: you’re going to spend a lot of time with your stroller, so you should find the one that you’ll love. Perhaps that stroller will be a Bugaboo – and you can meet the Bugaboo Donkey, the Bugaboo Bee, and the Bugaboo Cameleon, and hundreds of other beautiful strollers at the upcoming Drool Baby Expo, on May 15. Bugaboo will have copies of BOO Magazine on hand – or, you can check it out at www.bugaboo.com/boo, where you can read it as an e-magazine, or download it for your iPad or Android phone.