This is an exciting year: it’s time to start kindergarten! Your five-year-old is ready to start school full-time, and that means spending a lot of time with other kids. Which is fine by them: they’re eager to make friends, and...
At the age of three, your child’s favorite play activities almost all involve pretending: immersing herself in a delightful fantasy world. Don’t worry, she knows it isn’t real even if she insists that it is (in one study, 40% of...
By age four, there’s one very easy shortcut to finding the perfect gift for your kid: just ask her! At this age, kids are pretty clear on what they like, whether it’s princesses, dinosaurs, superheroes, or baseball. Granted, your child...
Being a staff member in a toy store is pretty much the greatest thing since sliced bread – we get to play with, demonstrate, and recommend toys to our customers all day long! We love our jobs here at Magic...
For a three-year-old child, the ultimate in fun is creating pretend-play scenarios: is she a princess building her castle out of blocks? A doctor taking her doll’s temperature? A mommy teaching her baby doll how to use the potty? A...
