Summer is birthday party season! The highest birthrates are during July, August, and September, so even though school may be out, your kid will be attending lots of classmates’ parties. (And, your kid might even have a special birthday of...
Is there anything we can really say about the furor around Star Wars: The Force Awakens that hasn’t been said? The early reviews say it lives up to the hype – and even if it didn’t, nothing could possibly stop the...
Build it bigger! Stack it higher! Make it more complex! Construction toys give kids great practice with motor skills, and challenge their creativity. Add moving parts and problem-solving challenges, and you can take a simple play concept to the next level...
As we touched on briefly in our last piece on LEGO, the LEGO company is already in the midst of harnessing the academic potential of their toys, and you can read exhaustive research and see endless educational activities at the...
In a celebrated anecdote from his autobiography, famed architect Frank Lloyd Wright credited his childhood maple wood blocks (similar to these Standard Unit Blocks) for sparking his creativity. Wright wrote, “The maple-wood blocks are in my fingers to this day....
LEGOs have changed a lot since we were kids, haven’t they? Along with all the basic City and Creator series, and the open-ended LEGO and DUPLO building sets, we have zillions of licensed characters (Star Wars and Disney and hobbits, oh my!) and even...
Any minute now, some of the coolest LEGO sets released this year will be hitting the shelves of Magic Beans stores (and our website). Here are some of the highlights. LEGO DUPLO The Joker Challenge #10544 One of the neatest...
“What is this?” The second wave of LEGO Mixels just showed up in our stores and a constant question we’ve been getting a lot is “what are they?” I’ll admit these adorable little monsters look a little odd. Similar to...
Jesse Lyons, our marketing whiz, is the guy to talk to when it comes to LEGOs: he hasn’t stopped collecting them since he was a kid, and he knows what makes LEGO-loving kids tick. Here’s his take on the new...
