Age four is an exciting year: kids at this age are on the runway to kindergarten, and they’re bursting with energy and creativity. They’re refining their social skills, learning to play games and share, and using their imagination to play...
Is there anything we can really say about the furor around Star Wars: The Force Awakens that hasn’t been said? The early reviews say it lives up to the hype – and even if it didn’t, nothing could possibly stop the...
Build it bigger! Stack it higher! Make it more complex! Construction toys give kids great practice with motor skills, and challenge their creativity. Add moving parts and problem-solving challenges, and you can take a simple play concept to the next level...
Those holiday season lists of toys that parents hate are funny, but we’re going to have to insist that you don’t take them TOO seriously. Yes, there are many categories of toys (and general kid behavior that can get on your...
Why yes, I do still have She-Ra’s horse! Is it just me, or have toys gotten so much cooler since we were kids? Sure, we have fond memories of our favorite licensed characters from Saturday morning TV shows, but the...
By age four, there’s one very easy shortcut to finding the perfect gift for your kid: just ask her! At this age, kids are pretty clear on what they like, whether it’s princesses, dinosaurs, superheroes, or baseball. Granted, your child...
In an era in which thousands of action figures are clearly manufactured just for grown-ups, adults film loving tributes to their toy collections, thousands of adults get gussied up in their finest superhero duds for comic and anime conventions, and Lego...
The bustle and excitement of Toy Fair may be over for us, but the fun on the consumer side is just beginning: over the next few months, you’ll see all of these terrific new toys popping up on toy store...
Baby’s first birthday party is more of a big deal for you than for her: it’s all about spending some time with your loved ones and allowing them to get to know your child, and watch her smoosh some cake. Gifts...
