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Author Archives: Sheri

Phil & Teds Vibe arrives, but…

We received our first shipment of the Phil & Teds Vibe stroller. After being somewhat less than thrilled with the prototype we saw in Las Vegas, we ordered just a very small number to try. We do have floor models in all three stores, so if you’re curious about them, and you’re in the area, please come down and take ... Read More »

Mountain Buggy Rebrands

In the face of growing competition, Mountain Buggy is roaring back with a whole new brand identity. Over the past two years, they’ve been doing extensive market research throughout the USA. Now, armed with an excellent idea of who their customers are, and what they’re thinking about, they’re ready to reestablish themselves as the premier choice for parents with an ... Read More »

Swinxs Set

If you’re wondering what the founder of Bugaboo is up to these days, the answer may surprise you. I bumped into Eduard Zanen at Toy Fair this year, where he was promoting a new toy concept that he is developing in the Netherlands. Swinxs aims to be an unvideo game – an interactive gaming console that keeps kids away from ... Read More »

Adventures in Gender Prediction

Over the past few weeks, I’ve been on a quest to test out a litany of gender prediction techniques, both scientific and unscientific, in preparation for my 18-week ultrasound. We knew that we would try to find out the baby’s gender if we could, and I thought it would be interesting to assess which methods proved accurate and which did ... Read More »

Got fear? Get Shrunks.

The Shrunks is a new line of toys designed to help kids address their nighttime fears. The company takes an interesting approach to this, with a line of soft plush toys that represent the most common kids’ fears and also a line of tools to help kids feel more secure at night. The tools include a bullhorn and whistle for ... Read More »

The Circus makes a comeback

During my tour of the Playmobil booth at Toy Fair, I was nearly apoplectic with joy when I saw that they have redesigned and resurrected one of my all-time favorite Playmobil themes – the Circus. When we were little, my parents bought us the complete set with the big top tent, the horses, the elephants, the tightrope walkers, the whole ... Read More »

A whole new dimension for Set

I became a fan of the game Set during my senior year of high school when our college guidance counselors kept it on hand for distracting stressed-out students during free periods. Long after our letters had come, we still hung out in their basement office, playing that addictive game. If you’ve never played, Set is a wonderful game for children ... Read More »

One heck of a cardboard box

Making environmentally friendly toys has become a priority for a lot of toymakers, but one is taking that to a whole new level. Cardboard Design has come out with a line of sturdy, foldable cardboard play environments that are beautifully done and incredibly kind to the planet. My favorite is probably the Lemonade stand, coming later this year, but even ... Read More »

Apologies

I’m so embarrassed. I’ve got so much to tell you from Toy Fair, and I just can’t stay awake at night to get the posts written. This is what happens when you stay up until 4:30am when you’re pregnant: your body becomes exceedingly resentful of the sleep deprivation and turns you into a narcoleptic. This is what I did on ... Read More »

Familiar Faces on Flashcards

Goosie is a new company with an interesting concept. You purchase a Goosie pack in a store, and then log on to the company’s website, where you can create 10 custom flashcards using your own photos and captions. The cards are beautiful – thick and glossy – and they would make a wonderful activity and keepsake for any child. They ... Read More »