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Acure Organics: gentle skin care for the entire family

We have a lot of company in the mom-and-pop founded baby biz, and family-owned companies are among our very favorites. Acure Organics, the latest addition to our baby skin care selection, also was inspired by family: Founder and CEO Kristy Guerra started Acure to honor her grandmother, who fought a long and painful battle against breast cancer.

Guerra writes, “I wanted to help raise money for breast cancer research and awareness while also providing healthy products that promote healthier living and a greener planet.” The resulting products are as safe and green as it gets, for both kids and grownups: no suspected carcinogens, a minimum of 70% organic ingredients (some USDA Certified Organic, some Fair Trade Certified, some both).

But that’s not all: as their slogan says, “It’s not enough to be natural… it also has to work!” And it does. Here’s a sampling of the new Acure products that you’ll find on our shelves:

Acure Yummy Baby Scented 4-in-1 Foamer Wash, $9.99 
Use this yummy-smelling foaming wash as bubble bath, shampoo, baby wash, AND hand soap! A reviewer at Acure’s site praises this product’s smell, and notes that it leaves her baby’s skin feeling nice and soft and not at all irritated – and a little goes a long way, so a single bottle will last you.

The reviewers at Yahoo Beauty also praise how this cleanser works across different stages of infancy and toddlerhood: “Unlike a regular shampoo formula it stays put where you target it, making it easier to clean infants. Then when kids hit toddler stage, the foam and the easy pump lets them take charge of bath time.”

Acure Bare Baby Unscented 4-in-1 Foamer Wash, $9.99 baby skin care acure
Allergic to fragrance? No problem! This version of the 4-in-1 soap has what reviewers describe as a “clean” scent, nothing added, and as with the Yummy version, a single bottle lasts a LONG time.

Acure Yummy Baby Scented Lotion, $9.99 
Keep your baby’s skin soft with this gentle vanilla-and-citrus scented lotion! It uses olive oil and shea butter as a soothing base, with cucumber, calendula, and chamomile, plus a lovely vanilla-citrus scent.

The reviewers at The Beauty Puff praised the feel of this lotion: “The formula is thick and nourishing without being greasy. It moisturizes very well and leaves absolutely no residue. It does not take too long to absorb either, which comes in handy when trying to get a squirmy baby dressed quickly after bathtime!”

Acure Bare Baby Unscented Lotion, $9.99 
Same thing, minus the smell! The main ingredients include colloidal oatmeal, cucumber, calendula, shea butter, and olive oil. Gimme the Good Stuff praises the feel of this lotion: “Acure’s body lotions are super silky, not at all greasy, and still free of all the gross stuff.” Win!

Acure Baby Buns Diaper Balm, $12.99 
Use it to treat and prevent diaper rash: it’s a non-nano zinc cream with certified organic ingredients.

skin care acure all better balmAcure All-Better Multipurpose Balm, $12.99 
Use it for all of your dry skin and ouches! This balm uses organic olive oil and coconut oil to make it all feel better fast. A reviewer at Target says she uses it for dry spots and scratches on the baby, and on her own C-section scar, dry lips, and cuticles.

Acure Baby Fix-It Stick Organic Balm, $9.99 
Putting this healing balm in a stick makes it so easy to take along – just pop it in your diaper bag to use on dry skin and scratches anywhere you go! Pumpkin, borage, and pomegranate oils moisturize and soothe little ouches. It’s perfect.

Ready for Acure? You’ll find it at all six Magic Beans stores, and of course right here at as well!

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