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Category Archives: Local: Boston

Done and done.

Our Brookline store will reopen today at 10am – one day ahead of schedule. Our construction schedule was only six days long, so that extra day is pretty amazing. To give you some idea of what went into this week: On Saturday night, we closed the store and started packing up the merchandise. On Sunday, we moved all the merchandise ... Read More »

Tanglewood Marionettes at the Coolidge

This Saturday, January 30 at 10:30am, the weekly Coolidge Kids Show is going to be really special. Tanglewood Marionettes present “Sleeping Beauty”, a classic tale that appeals to children of all ages. The story begins in King Felix’s great hall for the christening of Princess Aurora. The party goes awry when the wicked witch arrives and curses Princess Aurora, and ... Read More »

Brookline store renovations get underway

Everyone loves a makeover. So call us crazy (because we are, we’re crazy), but here’s what we’re doing: tonight, we’re closing our Brookline store temporarily to do a little sprucing up. It will be a fast race to the finish, with a few late nights and lots of work from our amazing team. But we plan to reopen by next ... Read More »

Artbarn at the Coolidge

If you missed it earlier this month, Magic Beans is co-presenting the 2010 Coolidge Kids Show series, a weekly presentation of film and/or live performances for children. We’ll be updating our blog weekly with a description of the upcoming show. This Sunday, January 24 at 10:30am, The Split Hares Traveling Troupe of Artbarn Community Theater presents its adaptation of Hans ... Read More »

Clown Caper

Looking for something to do with the kids this weekend? Join us at the Coolidge Theater this Sunday morning January 3th at 10:30am as we kick off the new and improved Coolidge Kids’ Show, presented by Magic Beans. We were psyched when the Coolidge asked us to partner with them on their weekly family-friendly show. They’ve revamped the concept, adding ... Read More »

1000 toys in 1 day?

We just got an email: “I’m involved in helping a 100% volunteer run Boston-based charity that hosts an event ( for 3000 homeless children and hands out toys to an additional 4000-5000 children. The demand this year was overwhelming and we may come up 1000-1500 toys short. I’m calling area toy stores to see if they could donate 1,5,10,100 toys, ... Read More »

Team Works

It’s not an easy thing to open a store, whether it’s your first, your fourth or your four-hundredth. There’s so much that goes into it, from design to construction to ordering fixtures and merchandise to receiving that merchandise and putting it on the fixtures. There are so many details to remember. Getting it done with months of preparation is challenging. ... Read More » is cool beans

As busy parents of three, we need all the help we can get. It seems like there are never enough hours in the day to hit everything on the to-do list. An extra pair of hands can go a long way, but most of the time, we’re opting for babysitting so we can get all the other errands done. Imagine ... Read More »

And one more makes four

We are pleased to announce that we’ve signed a lease to open our fourth location. The newest Magic Beans outpost will be in Cambridge, MA in Huron Village, an eclectic, charming neighborhood known for its family-friendliness and unique, locally-owned shops. We will be taking the space that was previously occupied by the venerable Henry Bear’s Park (another toy store) for ... Read More »

Listen up: new radio ads

We’ve just launched a new radio ad campaign on MIKE FM (93.7) in Boston. It was a little tricky fitting everything there is to love about Magic Beans into just 15 seconds. It could have also been a challenge finding a seven-year-old who could say “cerebral cortex” but it wasn’t. Having a brainy kid has its benefits (thanks, Audrey). This ... Read More »

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