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  • Toy Fair 2008 Archives - Spilling the Beans - Magic Beans

Category Archives: Toy Fair 2008

Swinxs Set

If you’re wondering what the founder of Bugaboo is up to these days, the answer may surprise you. I bumped into Eduard Zanen at Toy Fair this year, where he was promoting a new toy concept that he is developing in the Netherlands. Swinxs aims to be an unvideo game – an interactive gaming console that keeps kids away from ... Read More »

Got fear? Get Shrunks.

The Shrunks is a new line of toys designed to help kids address their nighttime fears. The company takes an interesting approach to this, with a line of soft plush toys that represent the most common kids’ fears and also a line of tools to help kids feel more secure at night. The tools include a bullhorn and whistle for ... Read More »

The Circus makes a comeback

During my tour of the Playmobil booth at Toy Fair, I was nearly apoplectic with joy when I saw that they have redesigned and resurrected one of my all-time favorite Playmobil themes – the Circus. When we were little, my parents bought us the complete set with the big top tent, the horses, the elephants, the tightrope walkers, the whole ... Read More »

A whole new dimension for Set

I became a fan of the game Set during my senior year of high school when our college guidance counselors kept it on hand for distracting stressed-out students during free periods. Long after our letters had come, we still hung out in their basement office, playing that addictive game. If you’ve never played, Set is a wonderful game for children ... Read More »

One heck of a cardboard box

Making environmentally friendly toys has become a priority for a lot of toymakers, but one is taking that to a whole new level. Cardboard Design has come out with a line of sturdy, foldable cardboard play environments that are beautifully done and incredibly kind to the planet. My favorite is probably the Lemonade stand, coming later this year, but even ... Read More »

Sprig Toys

In the green department, Sprig Toys had one of the most interesting concepts. Their eco-friendly toy vehicles are kid-powered, meaning that the physical act of playing with the trucks provides enough power to activiate engaging sounds and lights. I saw a few different companies doing something similar – making toys with all the same bells and whistles as battery-operated toys ... Read More »

Toy Fair Day 1

I had to tear myself away from my new nephew to head down to New York for Toy Fair. It wasn’t easy, but it would have been much harder had my sister still been pregnant. So I’m counting my blessings and enjoying the trip. This year, predictably, there are a few major themes at the show. First, safety. More than ... Read More »