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Motrin Melee

The blogosphere is abuzz today with angry moms. The target of the smackdown is an advertisement for Motrin posted on the company’s website, purportedly to kick off a new ad campaign. The ad was intended to breezily poke fun at the aches and pains associated with babywearing. Unfortunately, the only ones feeling aches and pains today are the folks at Motrin, who hastily posted an apology front and center on their homepage.

Now, I’m an avid babywearer with an extensive collection of slings, pouches, wraps and other carriers. I’ve worn all three of my kids, and Zev spends a considerable amount of time in his wrap. I’ve watched the commercial several times, and while I think it’s a little ditzy and somewhat off-base, I’m having a hard time feeling offended. But a lot of these other moms are seriously pissed off. Am I missing something?

My biggest issue is this: if your baby carrier is hurting enough to send you running for the medicine cabinet, you probably need a different carrier. If you need some suggestions, I’m happy to help.



  1. i see nothing wrong with it. it is sad that moms feel so much pain when there are so many options for wearing your kid. When i had my first wore a bjorn and i did have tons of pain. By the time my second came around i found the moby wrap and it was so comfortable; even my husband agreed to wear my daughter. Now that i am expecting my third i cant wait to see what new carriers are out there. maybe a post about whats availabel now would be great. thanks for the awesome blog. i check every day for ne w info.

  2. I thought it was a little weird, but I’m glad I live in a country where people can say/advertise/sell pretty much anything they want even if I am offended by it.

    I agree, if your back hurts, go find a better carrier 🙂 I think people spend too much time being angry.

  3. Once again proof that people spend too much time complaining. Quit your whining on line and write a letter, maybe they’ll send you a coupon for Motrin!

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