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One step back


We have made the difficult decision to close the Hingham Magic Beans store later this month. This is uncharted territory for us, since we’ve been lucky enough to grow steadily for the last nine years. But — like this drawing illustrates so beautifully — growing a business is never a straight path.

For a company our size, every store is essential, and the Hingham location was struggling. The rent was high, and the area was saturated with competitors. We realized we needed to make some changes to keep the rest of the company healthy and strong.

We are fortunate that our landlords understood our plight (even if they wouldn’t lower our rent — a long shot, we knew). So when they offered us the opportunity to close our doors, we knew it was the right thing to do. Even if it doesn’t feel good to do it.

There are no words to adequately thank our customers on the South Shore. You welcomed us five years ago with open arms. We have loved being part of your lives and — best of all — watching your families grow. We will miss you very much, and we hope you’ll visit our other locations every now and then.

Finally, we are so grateful to our staff in Hingham. They’ve worked incredibly hard and made us very proud. They’ve handled this news with amazing grace and understanding. We hope we can find other spots for them within the Magic Beans family.

Closing this store, while painful, will ultimately make Magic Beans a stronger company. Our other four stores aren’t going anywhere, and we plan to keep growing and expanding. Sometimes you need to take a step back to keep moving forward.

Our Last Hurrah Sale will start on February 19th, and we’ll have some special deals on floor models and a few other goodies. The last day for Magic Beans Hingham will be February 24th. Please come down and say good-bye before then.


  1. Very sorry to hear, guys.

  2. We’ve visited your store many times over the years and will miss your friendly staff and great selection of toys and gear for little ones!

  3. So sad to hear. You have fueled my stroller addiction through the years quite well!! Can only imagine what the rent is at Derby Street but please open another South Shore location!?!?!

  4. We will miss you and your wonderful staff. Please,please look for another more affordable South Shore location.

  5. Very sad to hear this news! The “Bean Store” has always been a highlight as we shop.
    So sorry that this was not a success for you, but it gives us another reason to visit you in Coolidge Corner…or the Pru…or Cambridge….or…. 🙂

  6. Terrible!! Derby Street Shoppes desperately needs shops like yours to keep it feeling like a quaint shopping center and not some terrible outdoor mall. Huge mistake on their part. If it doesn’t feel charming people will go elsewhere. I hope you find a new location on the South SHore soon – I know I would travel specifically to get to your store. I will continue to do so! Best fo luck!

  7. Totally bummed out. We love MB and done a lot of business there. Understand your position but sad to see you go. PLEASE consider another South Shore location!!!!! And GOOD LUCK!

  8. Terrible news!! The staff at Magic Beans Hingham has been incredibly helpful to my family since the day you opened the doors. SO sorry to see you go 🙁

  9. This news makes me so sad. If it weren’t for your store and wonderful service I would not have found a suitable baby carrier for my son two and half years ago. I’m soon expecting another baby and was looking forward to the shopping convenience and unique variety that I found in your location. You will be sorely missed by me and my family.

  10. So sad to hear you guys are leaving- your store has been a tradition for my 3 girls and I for the past 5 years! Lunch ,Whites Bakery then Magic Beans store- when I told my 5 year old she said ma they can’t leave -I had to reassure her they will just be in a different spot- don’t worry! I just have to say your store was such a special place and I can only hope you guys find a new south shore location sooner than later- after meeting and talking with the store owner Eli today I could feel his passion for the great community the store has brought and will do all he can to keep that connection here in the SShore! Thanks so much Eli for having such a great vision and for the great 5years of service from you and your awesome staff!

  11. I am so saddened by this news!! Like everyone else, I have LOVED the Magic Beans store since it opened its doors on Derby Street 5 years ago. My sons, who are now 4 and 1, have grown up with your store! I can’t tell you how many rainy days we would head out to MB, just to buy a toy or two and play in the play area. This is the end of an era for us. =(

  12. Say it’s not so!! I am a Scituate grandmother who has brought her two grandsons, now 4 and 2, to your store since they were infants. You have no idea how comforting the little play area in back was for a person who is not the youngest or most agile caretaker in the world. The boys entertained themselves alone or with others in the area for a long time, and the kind and friendly store staff never questioned whether we were buying something (which we almost always did) or asked us to move on. They went in and out of the little house, cooked treats on the kitchen stove, rode the ladybug, bounced on Rody, pushed the doll carriages and inserted items in and out of the mailbox. If your competitors are such stores as Kohls, Walmart and Target, that’s like comparing apples to oranges. Perhaps they offer the same products but far from the same atmosphere of play and excitement. I will never forget my 18-mo. old grandson Ben squealing when I would pull into a parking space in front of your store – “Beans, Nunny, Beans!” Thanks for the memories.

  13. I am so saddened to hear the Hingham store is closing! It has been my go-to store for birthday presents and items for my own kids. While I would like to shop the other MB stores, they are not close enough for the typical toy shopping excursions. Like so many others, I hope you will open another store in the South Shore. There is no substitute for the quality toys and helpful service I found at Magic Beans. Independent toy stores are hard to find, but the ones I like to shop at and support. Good luck!

  14. My daughter loved this store and is heart broken that it is now closed!
    It is too bad that the Hingham store had to close. Has the Magic Beans Comaony considered other South Shore locations?

  15. Just went yesterday and found the spot vacant wow I was shocked I had just told my son in NJ how I wished they had that store near him for my grandtrs bcz you had everything and it was a fun place to shop and try things out w the baby . there are surprisingly so few toy and baby shops anymore the big stores are just for purchasing not experiencing a fun shopping little adventure I hope u find some new spot on south shore you’ll be missed

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