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And one more makes four


We are pleased to announce that we’ve signed a lease to open our fourth location. The newest Magic Beans outpost will be in Cambridge, MA in Huron Village, an eclectic, charming neighborhood known for its family-friendliness and unique, locally-owned shops.

We will be taking the space that was previously occupied by the venerable Henry Bear’s Park (another toy store) for more than 30 years. Big shoes to fill.

We were not in the market for a new location, truth be told. Everyone likes to tell us that our business is “recession-proof.” People are always having babies, they say. Welcome to 2009. Having babies, yes. Shopping? Not necessarily.

Nonetheless, when opportunities present themselves, we try to be open-minded. Sure enough, we were surprised by how much we liked the sunny storefront, and the parade of strollers passing outside the window didn’t hurt either. The landlord, himself a local business owner, impressed us with his commitment to the community and his careful oversight of the tenant mix. Plus, we’re HUGE fans of Full Moon, a well-known family-oriented restaurant that is so kid-friendly, they even have a play space. Located across the street?! That’s our kind of neighbor.

So we took the plunge. We saw the space for the first time in mid-October. We signed our lease in the first week of November. We’re trying to open our doors by the first week in December. It will be a whirlwind.

One comment

  1. oh thank goodness you’re opening a store in cambridge. sometimes the traffic along harvard st. to the brookline store is mind-numbingly bad. i can’t wait to bring my little one to this shop!

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