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Holiday Giveaways # 3 – Grand Piano

Some of my earliest memories involve sitting at the piano next to my mother. She could play beautifully, and I remember wishing I could make music like that. In spite of my musical upbringing (and an avid love of singing), I was tragically inept at playing the piano — a severe handicap as a music major in college. Yes, I ... Read More »

Holiday Giveaways # 2 – Uglydolls

There’s a lot to love about Ugly Dolls, but my favorite thing is their backstory. Two designers in a long distance relationship were trying to keep the flame alive. David Horvath sent Sun-Min Kim letters accented with drawings of a funny little character called “Wage.” As a surprise, Sun-Min transformed Wage into a charismatic, soft fleece toy and sent him ... Read More »

Holiday Giveaways Day 1 – Rody Ride On Horse

We get a lot of kids coming through our stores every day, and the toys in our playscapes take a beating. Literally. A toy that might last a lifetime at home will be lucky to survive six months. Rody is one of those toys that can withstand the rigors and rarely (if ever) needs replacing. This iconic inflated horse is ... Read More »

Giveaways are BACK

Welcome to November, the official kick-off month to the holiday season, AKA the season of giving. We’re celebrating by bringing back another 31 Days of (holiday) Giveaways. To preserve our sanity during our busiest time of the year, it will work slightly differently this time around. New giveaways will begin at noon every Monday, Wednesday, Friday and Saturday starting today ... Read More »

Vindication for Orbit Baby – almost

NHTSA has concluded its independent review of the Orbit Baby Infant Car Seat, brought on by the Consumer Reports “Do Not Buy” rating that was released at the end of August. Their findings confirm that the Orbit Infant Car Seat is perfectly safe. If you aren’t up to date on this story, read this first. In order to fully investigate ... Read More »

Listen up: new radio ads

We’ve just launched a new radio ad campaign on MIKE FM (93.7) in Boston. It was a little tricky fitting everything there is to love about Magic Beans into just 15 seconds. It could have also been a challenge finding a seven-year-old who could say “cerebral cortex” but it wasn’t. Having a brainy kid has its benefits (thanks, Audrey). This ... Read More »

Great IdeaPaint Giveaway

As anyone who has ever sat in a meeting with me knows, I love whiteboards. I love the way a whiteboard can help organize a conversation, define objectives and lend focus to an outcome. They’re also very entertaining when my kids come to visit – something which may be unremarkable in most other offices, but given that our office is ... Read More »

Happy 4th Blogiversary

Hard to believe it’s been four years since I started blogging, but the dates don’t lie (and neither do my archives). We’ve been doing the blog thing so long, we’re practically dinosaurs. I don’t always post as often as I’d like, but Spilling the Beans is one of the best parts of my job. It’s a guilty pleasure of sorts ... Read More »

Radian gets Superlatch

Sunshine Kids has just shipped the first updated Radian car seat models for 2010. The biggest change is the incorporation of Superlatch, a new, more robust LATCH connector that enables parents to use LATCH even after the child is over 48 pounds (the current weight limit on LATCH for all other car seats). The new models are called the Radian ... Read More »

Will you get one?

In three days, we’re closing the mailing list for our annual catalog. This project is literally a labor of love; we handpick the products with input from everyone in the company, while our in-house, multitalented design team works overtime to collect information and photos and create a layout that rivals any other toy catalog we’ve seen. We’re a little biased. ... Read More »