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And one more makes four

We are pleased to announce that we’ve signed a lease to open our fourth location. The newest Magic Beans outpost will be in Cambridge, MA in Huron Village, an eclectic, charming neighborhood known for its family-friendliness and unique, locally-owned shops. We will be taking the space that was previously occupied by the venerable Henry Bear’s Park (another toy store) for ... Read More »

Holiday Giveaways # 6 – Corolle Calin Doll

The Corolle booth at Toy Fair is my husband’s favorite stop each year. Not because he likes to play with dolls, but because he likes French champagne (and really, who doesn’t?). It’s become an annual tradition for him to lounge at a table, happily sipping champagne while I (usually either pregnant or breastfeeding) circulate through the product displays choosing dolls, ... Read More »

Maclaren Recall (it’s OK – really)

First of all, calm down. Yes, Maclaren is recalling one million strollers. And yes, some children have been injured by the strollers during the past 10 years. BUT. There are two very important things to keep in mind: 1. This is a voluntary recall – in spite of the injuries (and their frightening nature), the CPSC has not mandated that ... Read More »

Holiday Giveaways # 5 – IdeaPaint Dry Erase White Board Paint

When IdeaPaint asked to do an installation in the Wellesley store’s playscape, I don’t think any of us imagined a project of any great magnitude. But after an onsite brainstorming session a couple of months ago, we ended up with a very big idea. We decided to create three large-scale IdeaPaint murals – one for each wall – that would ... Read More »

Holiday Giveaways # 4 – Alex Art Spinner & Cuckoo Clock

2009 will go down in history as the year the toy industry (and everyone else in the world) discovered social media. More and more of our vendors have jumped on the bandwagon and are successfully using Twitter, Facebook and YouTube to promote their products. Technology has been particularly slow to grasp many toy companies, but I was particularly impressed with ... Read More »

Holiday Giveaways # 3 – Grand Piano

Some of my earliest memories involve sitting at the piano next to my mother. She could play beautifully, and I remember wishing I could make music like that. In spite of my musical upbringing (and an avid love of singing), I was tragically inept at playing the piano — a severe handicap as a music major in college. Yes, I ... Read More »

Holiday Giveaways # 2 – Uglydolls

There’s a lot to love about Ugly Dolls, but my favorite thing is their backstory. Two designers in a long distance relationship were trying to keep the flame alive. David Horvath sent Sun-Min Kim letters accented with drawings of a funny little character called “Wage.” As a surprise, Sun-Min transformed Wage into a charismatic, soft fleece toy and sent him ... Read More »

Holiday Giveaways Day 1 – Rody Ride On Horse

We get a lot of kids coming through our stores every day, and the toys in our playscapes take a beating. Literally. A toy that might last a lifetime at home will be lucky to survive six months. Rody is one of those toys that can withstand the rigors and rarely (if ever) needs replacing. This iconic inflated horse is ... Read More »

Giveaways are BACK

Welcome to November, the official kick-off month to the holiday season, AKA the season of giving. We’re celebrating by bringing back another 31 Days of (holiday) Giveaways. To preserve our sanity during our busiest time of the year, it will work slightly differently this time around. New giveaways will begin at noon every Monday, Wednesday, Friday and Saturday starting today ... Read More »

Vindication for Orbit Baby – almost

NHTSA has concluded its independent review of the Orbit Baby Infant Car Seat, brought on by the Consumer Reports “Do Not Buy” rating that was released at the end of August. Their findings confirm that the Orbit Infant Car Seat is perfectly safe. If you aren’t up to date on this story, read this first. In order to fully investigate ... Read More »

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