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Listen up: new radio ads

We’ve just launched a new radio ad campaign on MIKE FM (93.7) in Boston. It was a little tricky fitting everything there is to love about Magic Beans into just 15 seconds. It could have also been a challenge finding a seven-year-old who could say “cerebral cortex” but it wasn’t. Having a brainy kid has its benefits (thanks, Audrey). This ... Read More »

Great IdeaPaint Giveaway

As anyone who has ever sat in a meeting with me knows, I love whiteboards. I love the way a whiteboard can help organize a conversation, define objectives and lend focus to an outcome. They’re also very entertaining when my kids come to visit – something which may be unremarkable in most other offices, but given that our office is ... Read More »

Happy 4th Blogiversary

Hard to believe it’s been four years since I started blogging, but the dates don’t lie (and neither do my archives). We’ve been doing the blog thing so long, we’re practically dinosaurs. I don’t always post as often as I’d like, but Spilling the Beans is one of the best parts of my job. It’s a guilty pleasure of sorts ... Read More »

Radian gets Superlatch

Sunshine Kids has just shipped the first updated Radian car seat models for 2010. The biggest change is the incorporation of Superlatch, a new, more robust LATCH connector that enables parents to use LATCH even after the child is over 48 pounds (the current weight limit on LATCH for all other car seats). The new models are called the Radian ... Read More »

Will you get one?

In three days, we’re closing the mailing list for our annual catalog. This project is literally a labor of love; we handpick the products with input from everyone in the company, while our in-house, multitalented design team works overtime to collect information and photos and create a layout that rivals any other toy catalog we’ve seen. We’re a little biased. ... Read More »

Puj Tub reinvents the infant bathtub

This is what happens when product designers become parents: very creative problem solving. The Puj Tub (pronounced “pudge”) is the coolest new baby product I’ve seen in a long time. Bathing infants in a sink is always a challenge, but not anymore, thanks to this clever foam and magnet concoction. Snap it together and it forms a supportive, origami-esque basin ... Read More »

The playroom organization vortex

Here’s a secret. I have never figured out how to effectively organize my kids’ toys. In almost seven and a half years of parenthood (not to mention five years of selling toys), the playroom situation has gotten increasingly chaotic, with bins filled to the brim with random bits and pieces, and very few toys in the sort of orderly, complete ... Read More »

Baby Bjorn & Motherhood Movie Contest

I don’t get out to the movies too often, but Motherhood is one movie I really want to see. It’s tells the story of a day in the life of Eliza Welch (played by Uma Thurman), a harried mom and mom-blogger. On the particularly stressful day in question, Eliza is trying to knock off everything on her long to-do list, ... Read More »

National Family Game Night tonight

Forget those TV premiers that you’ve been enjoying all week. Tonight is the first official National Family Game Night, and that sounds like fun. Hasbro is sponsoring the event and challenging families to take a deep breath, turn off the iPhones, the iPods, the iMacs and any other iThingies that distract you from your kids. Instead, reconnect and play a ... Read More »

Orbit goes G2

“Concept strollers” were all the rage at the ABC Show, with lots of manufacturers showing off interesting ideas that may or may not come to the market. But while “concept” is the label Orbit Baby is applying to their new G2 product line, I got the impression it’s more a question of “when” than “if.” The G2 offers some significant ... Read More »

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