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  • Spilling The Beans - Insider's Guide to Baby Gear - Magic Beans

Santa is back! And better than ever – with some minor changes

Here at Magic Beans, we’re constantly striving to improve our customer experience, and we won’t settle for less than the best visit with Santa Claus. So not only do we bring in the most authentic and delightful Santa Claus you’ll ever meet (which makes our Santa events extremely popular!), but we also are constantly tweaking our process to maximize the ... Read More »

Great news: Magic Beans is coming to Connecticut!

It was almost exactly ten years ago, but it feels like yesterday that the idea for Magic Beans was born: a new store for modern parents that merged a great toy selection with a fantastic assortment of top-quality baby gear. As young parents, Sheri and I built the store that we wanted to shop at, and Bostonians came in droves ... Read More »

An intro to the new breed of infant car seats

All of the infant car seats that you can purchase anywhere in the US pass certain safety standards, but manufacturers are constantly trying to one-up each other with new technologies that help seats protect kids better, and make them easier to install. Manufacturers have often been hesitant to add these features because they add cost to sourcing, assembly, and production, ... Read More »

After the ABC Kids Expo: We’ve still got more to show you!

Another ABC show has come and gone, and we had a great time! Along with seeing countless fantastic new products, it’s always great to catch up with our vendors, our friends, and other exceptional baby retailers from across the country. Magic Beans is part of an organization called Brixy that unites many of the independent baby stores around North America. ... Read More »

After the ABC Kids Expo: Taking Ergo in a new direction

When we first encountered Ergobaby, back in 2004, Sheri described the company as “so small… I placed my first order with the founder’s dad.” Not anymore! Ergo is now a baby industry giant, and the luxuriously-sized and well-appointed booth that they shared with Orbit Baby at the ABC show was both a demonstration and a celebration of their success. Ergobaby ... Read More »

Our inside scoop on the ABC Expo: Clek goes Tokidoki!

Combining sugary-sweet cuteness and a bit of humorous edge, Tokidoki is a larger-than-life design brand with a huge following. Their “criminally cute” designs have appeared on everything from apparel to shoes – so why not car seats and booster seats? The collaboration between Tokidoki and Clek is “a natural way to expand upon our design DNA,” according to Chris Lumley, ... Read More »