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  • Ty Girlz are here - Spilling the Beans - Magic Beans

Ty Girlz are here

Sizzlin SueI mentioned at Toy Fair that a lot of toy companies have been, ahem, inspired by the immense success of Webkinz to create their own plush toys with online tie-ins. How does the old adage go? Imitation is the sincerest form of flattery? Well, I’m sure Ganz (the company behind Webkinz) isn’t exactly enjoying the compliment. But Webkinz have been few and far between these past few months as Ganz scrambles to increase production to meet the huge demand. Will the paucity of the Webkinz open the door for kids to check out the competition? It seems likely.
(Never heard of Webkinz? To get a sense of the scope of addiction, check out one dad’s 12 step program.)
Anyway, this summer, two major companies will pose a serious challege to Webkinz world domination. The first to arrive in our store is Ty Girlz. From the same marketing genius who sparked the Beanie Baby craze, the Girlz are targeting tweens and teens. With their psychedelic hair and outrageous outfits, they aren’t exactly a wholesome plaything. And it was actually a difficult decision for me, personally, to bring them in. I was so hung up on the short skirts and belly-button shirts.

I showed them to my sister, who is 14 and a very wholesome, modest kid. I thought she would certainly be as shocked as I was by the fashions, but she wasn’t ruffled. She thought they looked cute (I guess I’m getting old). And she loved the website component. So with her blessing, I gave Ty the green light to ship our Girlz. It’s not exactly market research, but it worked for me.

The best part of these dolls is actually their hair. It’s a patented fiber that really feels and behaves like hair. It’s soft, brushable and it holds a style really nicely. Each Girl comes with a special code that provides access to the Ty Girlz site. The site is under constant development, but already has some nice features. I particularly like the clothing store – you can spend hours designing the fashions. Not that I did. Um.

8 comments

  1. Make pokemon webkinz!
    Over 1,000 kids love pokemon! I’m sorry, but if another compony made them I would so buy them!! So if you make pokemon webkinz you’ll be rich, and no other compony will be a mach, and expeshally you will not be beaten! How do you like the sound of that?!?!
    Also make birth pets, you know like birth stones? Please make the husky August!! I love the husky, and my birthday is in August!!!
    from you’r biggest and most supporting webkinz fan,
    Annah Knnedy
    P.S. I’d love to help make new webkinz!!

  2. there is another competetor to webkinz: e-pets. I think they’re cute, but they are too cute, and they don’t have any animals but dogs. I sincerely hope that e-pets will not become a problem for Ganz.
    from a webkinz lover,
    valarie moyer

  3. webkinz are so cute!! i have 36 of them.my freinds have a lot of webkinz too!you should make a lil’kinz husky and seal!!there so cute.

  4. I’ve seen on TV lately at least two new compotition for webkinz, the new Star ones and, of course, the Bratz dolls which you can go online and chat with your friends. Both sound kind of cheesy, but the Star ones (I forget the actual names) look a LOT like Webkinz. Except with different pets such as a, dragon, penguin, and unicorn. But it doesn’t bother me. I love Webkinz too much to try any others!

  5. I love shining stars so much! I have the monkey,bunny,cow,snowy owl and the snowman! I also love webkinz! I have the lil kinz white poodle,white terrier,husky,chihuahua,monkey,spotted frog,polar bear,black cat,reindeer,german shepard,lil kinz cow,panda,etc.

  6. Hi
    I love the Ty Girlz. They rock my world!! There the coolest and the greatest!!!!!!!!!!!!!!!!!!!!! I play with them everyday. I couldn’t be happier.

    From,
    Star

  7. RainbowTearCake

    I love webkinz! The competers are: E-pets, Shining Stars(copy sooo much), and this Ty online thing but its still cool!

  8. my little say ty girlz are better than webkinz!:)TY GIRLZ ROCK!!!!!

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