Top 10 Lists

Bring the song of the sea home to you and your baby with the Playful Little Douglas Mermaid plush snuggler! Their darling mermaid character is ultra soft and created with the finest fabrics available. Her cuddly blanket body features a fish scale scallop pattern and gentle pastel colors of green and pink with a silky scalloped border around the snuggler’s edge.

Sometimes all you need to keep little chompers busy is a crinkle toy with a cute expression! Look no further than this aquatic-themed fish teether made of plastic and polyester.

Plumes and brushes and fluffies and fuzzies - the Jellycat Fluffy Tails Book has so many tails! A wonderful title to read with babies, with lots and lots of feely fun.

Soft, colorful, friendly, and brimming with fun sounds and textures to explore, the Lamaze Darcy Darlingmane is truly an ideal sensory experience and friend for your little one.

The Atom Teether Toy from Manhattan Toy is out of this world! This teether features 12 bendy arms that are perfect for budding teeth. And they're surrounded by a colorful plastic ball center. Each arm features vibrantly colored plastic clacking rings that rattle with every shake and are securely fastened for safety.

Jet, the bee themed travel toy from Manhattan Toy features a crinkle paper wing, knotted string antennae and soft ribbon loop legs.

The NogginStik from SmartNoggin could be summarized as “a rattle that lights up,” but there’s more to it than that: this clever learning toy is designed to provide a range of entertainment and sensory stimulation for your baby when you play together.

Magical forces attract and repel for unexpected stacking play with the Tegu Magnetic Floating Stacker. Stack pieces on their posts or flip them over to watch them defy gravity with the power of magnets! Or take it all apart for construction play — the possibilities are endless with your imagination.

Yoee Baby makes it easy to play with even the tiniest of newborns while simulating development and sparking connections. It’s basically the only toy that’s designed specifically for newborns!

pipSquigz are giant-sized, baby-optimized versions of their popular Squigz toys. Along with the suction cups, the pipSquigz come equipped with pleasing textures and with rattles inside to delight your baby, encouraging them to shake, tug, pull, push, and chew.