Spilling the Beans

Since its blockbuster debut in December 2013, Disney’s Frozen has succeeded far beyond any previous sampling of Disney magic. This musical tale of a lonely Snow Queen and her devoted sister is officially the most successful animated movie ever, putting...

Here at Magic Beans, we unabashedly love the holidays, and since we’re a company with a variety of religious traditions, there’s something different to celebrate practically every week. Every holiday has associated food, and every holiday, it seems, comes loaded...

Kids learn about the world by watching the adults around them, and they love to put their observations into action (even when you wish they wouldn’t). That means it’s important to set a good example for your children with everyday...

When it comes to kids’ art, there are two basic types of projects: Product-driven: Crafts with an end-point in mind. Process-driven: Completely open-ended art projects. Which type of craft will best suit a given child depends on their age and...

If you’ve been enjoying a staycation this week while the kids are out of school, chances are you’re looking for activities to keep them busy as this (or any) weekend approaches. Craft kits are a perfect way to pass the...

For almost a year now, I’ve had a bit of an obsession. Can I trust you with my secret? OK, I love Sticky Mosaics by Orb Factory. There, I said it. As a writer for Magic Beans, I get to...

2009 will go down in history as the year the toy industry (and everyone else in the world) discovered social media. More and more of our vendors have jumped on the bandwagon and are successfully using Twitter, Facebook and YouTube...

Hi there, this is Sarah, filling in for Sheri while she continues to await the arrival of baby #3. If you’re looking for a fun, indoor activity to keep kids occupied during some of the rainy days this summer, we’ve...